Services :: KATIDE INFORMATION SYSTEMS

By: Katide  11-11-2011
Keywords: Pricing Strategy

Original Equipment Manufacturing
Original Equipment Manufacturing (OEM) assures customers that quality management remains 100% under our control. Furthermore, after-sales support (whether within or out of the warranty period) is expedited by our possession of the record of the client ’s equipment configuration. The implication of this is that no time is lost trying to understand the configuration of the machine, but troubleshooting begins almost immediately.
OEM is just the beginning because each and every machine is designed to suite a specific customer ’s needs. Customisation is not a special term; it is an everyday word in our company.

Pricing Strategy
The price that a customer pays for an OEM product consists of a nominal markup on the components plus a labour charge. This approach is consistent with the company's emphasis on service.
A delivery service is available at a nominal charge. This service is not aimed at revenue generation, rather at extending interaction with customers.


PC & Server Sales
The company has its own OEM brand of desktop computers and servers for sale. The sales effort reaches individuals and corporate bodies as well. The sales effort is backed by an after sales client care service. The shortest warranty period is one year; some parts of the system have longer warranties that remain in force even after the general system ’s warranty has expired.
The trade-in program is aimed at maintaining our brand ’s integrity by:
• Keeping our customers at the leading edge of technology at minimum cost to them,
• Emphasizing the quality and reliability of our products (we are willing to buy them back) and
• Increasing access to IT by making available reliable, quality second owner PCs whose history we know from the beginning.

Pricing Strategy

PC & Server Upgrades
Upgrade components are sold. Advice on upgrade strategies and options is available. Only the most trusted components (rather than brands) are sold and/or used. The warranty period on components varies, the minimum warranty period being one year. The upgrade workmanship carries a seven-day warranty (If the problem worked on recurs within a week of the system ’s ordinary usage, we will attend to it at no extra charge). Time required to perform upgrades varies in proportion to the complexity of the task at hand. A scheduled total system rebuild results in the task being completed and the computer returned within 24 hours.
Even after a hard disk upgrade we return most of the settings to the user ’s preference. The end user does not have to put up with losing valuable time customising desktop settings etc.
We are able and willing to come, disconnect, collect and return computers all the way to the user ’ desktop –connected and ready for use.

Pricing Strategy
The price that a customer pays consists of a nominal markup on the components plus a labor charge. In the case of personal computers, the installation and orientation service should be advertised to the customer and if successful, will appear separately on the invoice.
Servers prices are quoted for hardware only. The labor component of the price has two parts, pre-installation and post installation labor. Therefore, a server labor quotation cannot be more than an estimate at best. The prospective customer will have to be notified of this.
Where upgrades are performed on a local site and the total labor charge is less than three hours, then a standard local callout/delivery service fee is charged. For distances over 50km from our operations base, management must be consulted.
A pick-up/delivery service is available at a nominal charge. This service is not aimed at revenue generation, rather at extending interaction with customers.

PC & Server Maintenance
To assure our customers a pleasant and productive IT experience, we have a maintenance service for both PCs and networks. The Maintenance service is available on a per-call or by contract basis. Well-maintained computers have higher ratings in our trade in program.Pricing Strategy
Same as in the case of upgrades.

Keywords: Pricing Strategy