We understand development processes. No matter if you use waterfall, spiral, agile, we know what of our services should be employed at which process step to yield the highest impact for product quality, engineering efficiency and end-user delight.
- Because UX is a key technology enabler and market differentiator. The goal of most applications is to improve productivity and operational efficiency. This can only be achieved by tailoring software to users (not the other way round), otherwise they constitute a bottleneck of the system, because they can’t effectively manage its complexity.
- Because UX adds to the value of a product. Studies across industries show that every Dollar invested in UX yields between $2 and $100 in return1. The main effects are:
- More efficient use of the system allows to solve tasks quicker
- Easier learning brings users up to speed quicker
- Reduced user impairments results in fewer user errors
- Joy of use increases the motivation of the users
Reduced Costs Increased Sales
- Less familiarization and training investments for the end users
- Less support costs, because users understand their system
- Quicker time-to-market and less R&D expenses due to fewer
product changes late in the development
- Faster time to revenue
- Market differentiation and competitive edge through superior look & feel
1Gilb, T. (1988). Principles of Software Engineering Management. Addison Wesley: Reading, Ma.
Pressman, R.S. (1992). Software Engineering: A Practitioner's Approach. McGraw-Hill: New York, NY.