By: Humble Pie Entertainment  11-11-2011
Keywords: Marketing, Film Industry, Media Company

Tuesday, 08 March 2011 05:48 Last Updated on Wednesday, 23 March 2011 11:23 Written by Administrator

An effective marketing and distribution plan = maximum profits!  

Humble Pie Entertainment is a creative media company specializing in the family and faith-based film industry. The management has more than 20 years accumulated business and marketing experience, networking with many South African and International media, organizations and entertainment companies and also has years of experience in community work, community projects and event co-ordination.

Peet Louw founded NIKAO Network Ministry in 1997. He was in full time ministry for 7 years and in this time he completed various project management, marketing management and budgeting courses. In 2003 he was approached by Eternal Pictures, to market the film The Lazarus Phenomenon throughout South Africa, America, England and Europe. Peet returned back to South Africa in 2004 and established , a one stop Christian DVD resource distribution and marketing company. In 2006 Peet was approached by Global Creative Studios to manage the church and rural screenings for Faith Like Potatoes, he did this as part of a bigger marketing team. Later on his responsibilities increased and included managing a call centre, retail distribution and rental distribution for Faith Like Potatoes.
Peet is the co-founder of Humble Pie Entertainment, he is the President of the and the Chairman of  (Christian Arts and Media South Africa Forum). His visionary approach combined with excellent administrative skills and extensive experience in the film industry gives him a very strategic approach to a film’s marketing and distribution strategy.

Pieter Pohl

completed a B.Com degree and served on the Student Representative Council at

Stellenbosch University

. He is the co-founder of

Humble Pie Entertainment,

he is the manager of both


Christian Resource Network

and he is

the Vice-President and Treasurer of the

Transforming Stories International Christian Film Festival


His combination of qualification, creative skills, passion for the film industry and a brilliant business mind gives him an all rounded approach to a film’s marketing and distribution strategy.

With the culmination of these two individuals,

Humble Pie Entertainment

can give you the professional guidance you need for the marketing and distribution of your film.

Humble Pie Entertainment gives you a unique insider's advantage:

  • Identify and engage with the film’s core audience
  • Develop a marketing and distribution strategy
  • Draft a marketing and distribution budget
  • Assemble and supervise necessary specialists: distribution consultant, lawyer, webmaster, graphic designer, sales representative, publicist
  • Audience outreach to individuals and organizations through social networking (Facebook & Youtube,) and real world contact
  • Create promo and transmedia materials (website, photos, videos, key art, EPK)
  • Connect with potential distribution (theatrical, DVD, television, digital rights) and marketing partners

Consultation Fee: R 550 per hour

Keywords: Film Industry, Marketing, Media Company

Contact Humble Pie Entertainment


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Other products and services from Humble Pie Entertainment


Film Marketing

HPE also supports the Film and Publication Board of South Africa and SAFACT in educating communities, churches and schools to follow the proper channels with screenings and/or making use of films. Humble Pie Entertainment will continue the hype around the film’s release by strategically positioning give-aways and competitions during the marketing campaign.


Film Distribution

Through this the DVD release can be promoted and the churches will be given a legal and ethical way to screen the DVD with the goal to increase awareness, reach thousands and get more DVD sales through the retail market. Humble Pie Entertainment will advertise and screen your film through an alternate distribution platform, known as – Community & Church Screenings.


Film Investments

IFI combines the services of Humble Pie Entertainment, an established creative media, marketing and project management agency specializing in the film industry with an experienced and qualified management team to evaluate the risk of each project and provide various options to limit this risk.