All great campaigns begin with a great strategy. A strategy from Guru101 is a strategy that works.
Above the line
We are a full service above the line agency with extensive knowledge of what the consumer
wants to see and hear ensuring relevancy, memorability and impact.
Below the line
Each of campaigns is unique. Our innovation is rarely matched but always ensures sales results
within the context of the brand strategy. From alternate media to the last three steps, we cover
all the bases ensuring brand success.
When having an identity crisis, we provide the full spectrum of design. Just remember the few
simple rules that can make or break your brand..
New product technology
How about a touch screen kiosk that talks to you and knows exactly who you are and what you
like. It can then encourage you to buy specific brands, products or services with ease. Meet CID
(Customer Interaction Device)
From a display and facings incentive to a specific volume driven channel campaign or even a
channel loyalty and sales programme, we possess a wealth of knowledge and many years of
experience in this field.
Direct Marketing, Teasers, Launch packs
From an ice cream box made out of real chocolate to a pick axe cast in ice, Guru101 has the most
It's not just about hosting people but about the greater brand impact, relevance and memorability.
Guru101 develops and manages events from the biggest launch to the smallest function.
An obvious extension of our services. If you are looking for innovation, impact, relevance and
memorability then we can provide this solution.
Strategic Data Management
Who is your most valuable consumer? How about where they live or the demographic breakdown
of your consumers not by LSM but by actual addresses. Sound impossible? Why, we have been
doing this for clients for a number of years. But this is just part of this service, we capture,
compile, analyse and manage data.
Need to motivate your staff? Or someone else's staff to sell your products. Our incentive
programmes are the natural choice.
Media Strategies and Buying
Interested in effective, insightful and presonalised media placement? Then let our specialised team
give you a hand.