PRODUCTS & SERVICES
Ornico Media Information has an extensive and innovative
range of essential products and services in advertising and
editorial monitoring. From our Ad Library dating back to the
very first TV ad broadcast in SA, to a standard Press Clipping
PR service, to individualised and predefined Press Alerts.
Everything you really need to know about what appeared when.
Presented to you in a flexible range of formats, from SMS
through to hardcopy material.
We provide information through state-of-the-art technology-driven
database solutions, allowing client customisation of search
results. This ensures timeous delivery of accurate, relevant
and measurable data. We combine this with a philosophy of
total commitment to our clients and their needs.
Our data gatherers scan the daily output of TV, radio, press
and outdoor advertising with an expert eye, capturing and
categorising client exposure with remarkable accuracy. This
daily database is compiled into reports and libraries available
in a range of formats and services, customised to your requirements.
Our information allows you to optimise your strategies, monitor
your competitors and watch emerging trends.
We provide you with everything you need in order to keep an eye on:
- competitor advertising activity to establish changes
in positioning or new product launches and campaigns;
- your own and competitors’ PR activity within
- the impact and effect that events, proactive or incidental,
have had within the media;
- the effectiveness and exposure value of your PR activity;
- your industry’s media activity, enabling you
to react to any changes within a particular sector.