Brand Strategy

Brand Strategy from NELSON111

By: NELSON111  07-14-2012
Keywords: Corporate Identity, Marketing Communication, Brand Strategy

“Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang, CEO TSMC

 Brand strategy services include:

Corporate/brand identity development

Name generation

Brand positioning

Brand platform development

Corporate/brand descriptors

Desktop research – competitor, market, product, consumer

Research

Media strategy

Competitor analyses

Insight generation

Marketing communication plans

Keywords: Brand Strategy, Corporate Identity, Marketing Communication

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