Grapevine Promotions

By: Grapevine  11-11-2011

Vinolia Promotion

In December 2007, Grapevine carried out a promotion for Vinolia skin care products. The girls worked in Pick n Pay, Dischem and Checkers stores throughout South Africa (152 promoters in 76 stores). The promotion was based on a 'buy 1 get 1 free’concept and promoters were equipped with free Vinolia shower gel to hand to any customer who bought more than 1 Vinolia product. The Promoters had extensive knowledge of each product which enabled them to guide their customers to the Vinolia product that was right for them –leading to nearly every single store selling out of Vinolia body soap during the 3 day promotion.

Pick n Pay

In November 2007, Grapevine assisted Pick n Pay with introducing their new and exciting Pick n Play music booklets. The promotion took place in 54 stores throughout South Africa and 108 promoters assisted with handing out 500 000 music booklets. The promotion took place over a 5 day period and the response from the public was extremely positive.

Ange ou Demon

During the period April –June 2008 Grapevine promoters helped to introduce a new Givenchy fragrance onto the market. The Ange ou Demon EDT promotions took place in 18 Truworths, Foschini, Red Square and Edgars stores. Promoters were equipped with white feathers, angel wings and white lilies which attracted the attention of many customers. Once again the promoters had extensive knowledge of the fragrance and the promotion went extremely well with many stores selling out of 30 and 50 ml fragrances.

Coverlook Hair

This promotion went exceptionally well – In 20 out of the 25 stores the girls sold out on all of the main brands that they were promoting – Because they had been trained to demonstrate the products capably and confidently, they made a very favourable impact on the customers, and feedback from these customers was overwhelmingly positive.

“Revlon’s ‘True Blue’ fragrance promotion doubled the usual sales”

Vinolia Promotion

In December 2007, Grapevine carried out a promotion for Vinolia skin care products. The girls worked in Pick n Pay, Dischem and Checkers stores throughout South Africa (152 promoters in 76 stores). The promotion was based on a 'buy 1 get 1 free’concept and promoters were equipped with free Vinolia shower gel to hand to any customer who bought more than 1 Vinolia product. The Promoters had extensive knowledge of each product which enabled them to guide their customers to the Vinolia product that was right for them –leading to nearly every single store selling out of Vinolia body soap during the 3 day promotion.

Pick n Pay

In November 2007, Grapevine assisted Pick n Pay with introducing their new and exciting Pick n Play music booklets. The promotion took place in 54 stores throughout South Africa and 108 promoters assisted with handing out 500 000 music booklets. The promotion took place over a 5 day period and the response from the public was extremely positive.

Ange ou Demon

During the period April –June 2008 Grapevine promoters helped to introduce a new Givenchy fragrance onto the market. The Ange ou Demon EDT promotions took place in 18 Truworths, Foschini, Red Square and Edgars stores. Promoters were equipped with white feathers, angel wings and white lilies which attracted the attention of many customers. Once again the promoters had extensive knowledge of the fragrance and the promotion went extremely well with many stores selling out of 30 and 50 ml fragrances.

Coverlook Hair

This promotion went exceptionally well – In 20 out of the 25 stores the girls sold out on all of the main brands that they were promoting – Because they had been trained to demonstrate the products capably and confidently, they made a very favourable impact on the customers, and feedback from these customers was overwhelmingly positive.

“Revlon’s ‘True Blue’ fragrance promotion doubled the usual sales”


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Other products and services from Grapevine

11-11-2011

Grapevine Postcards

Up to 1 million Grapevine postcards are taken off the racks by LSM 6-10 South African consumers EVERY MONTH. Research International conducted a survey based on 2016 consumers with 257 in-depth interviews. For more information on Grapevine Postcards please contact our Head Office on 0861 GRAPEVINE. It generated an amazing response of 20 000 entries from only 80 000 postcards. RESEARCH CONFIRMS THE STRENGTH OF GRAPEVINE POSTCARD ADVERTISING.


11-11-2011

Postcard Venues

Harbour Bar & Grill - Victoria Embankment. The Woods Sports Bar - Blue Water Bay. Meyersdal Action Sports - Randhart. Action Cricket Astro - Midrand. Paddy’s Sports Café - Randburg. Savers Grill Pub - Hillbrow. Bull Dogs - Lakeside Mall. Club Bel Air - Eersterus. Mersey Side Pub - Umbilo.


11-11-2011

Promotions rates

We train our promoters to be an extension of your brand.This interaction has impact and creates a deep and long lasting impression, building long-term brand loyalty. Please note that a travelling fee will apply to outlying areas.Grapevine can source and print promotional material and apparel at an additional fee. Grapevine has the tools to help you seize this opportunity for maximum penetration into your target market.