Considering that there are various components that contribute to developing brand equity, our brand empowerment solutions cater across the brand development spectrum and customers can select the services that will best meet their needs.
Our services cover:
· Visual Posture Strategy Development
· Corporate Identity Development
· Brand Equity Development Consulting
· Brand Campaign Strategy Development
· Brand Values and Behaviour Coaching
VISUAL POSTURE STRATEGY DEVELOPMENT: How a brand is positioned in the marketplace will determine how many customers it will attract. We assist our customers develop a strong visual and brand communication strategy that will afford them the competitive advantage to be identified as the preferred product and/or service of choice.
CORPORATE IDENTITY DEVELOPMENT: Leading organisations understand that all marketing and advertising communication material is critical in differentiating themselves from their competitors. Developing a solid corporate identity is one of the fundamental unique selling tools of a company and one of the main contributors to brand identity. We assist our customers well articulate their brand promise through valuable visual design strategies, corporate signage, corporate material and literature.
BRAND EQUITY DEVELOPMENT CONSULTING: This is a total business solution that encompasses all the elements, components, human capital and resources that contribute to developing an equitable brand. We walk with our customers throughout the entire process from project inception right up to project completion. Developing a sustainable brand yields high equity returns, which is why it is imperative to develop a well thought out strategy with auxiliary mechanisms that monitor and evaluate progress.
BRAND CAMPAIGN STRATEGY DEVELOPMENT: “So the research and development is complete, the product is ready to go to market and you just can’t figure out, what the best route to market would be.” We offer our expertise to map out the best possible brand campaign that will introduce your product, service and/or organisation into the marketplace. This ranges from Print, Electronic, Broadcasting, Static and Mobile platforms (depending on the customers needs), to develop a winning campaign strategy.
BRAND VALUES AND BEHAVIOUR COACHING: How employees interpret the organisations brand and its relevance in what they do, ultimately determines how they convey its message in the marketplace. We provide training workshops on how staff can relate to the brand in their everyday lives to develop a culture that is brand-centric and brand orientated so that employees are able to see the difference between, the functions they perform everyday and how that contributes towards brand building.
This is perhaps the most critical component in developing brand values and behaviour characteristics that will result in better efficiency and higher performance amongst employees.