There are a number of reasons why you should use Pay per Click Advertising over more traditional advertising mediums. This is especially true if you have a limited advertising budget and are trying to gain customers, instead of building your brand, or creating brand awareness through your advertising efforts.
Pay per Click Advertising is highly customisable and can be used in a more focused approach. Everything about Pay per Click advertising is customized. You can customise your daily budget, time of display, and position, which ensures that you are able to control your spend and maximise your reach at the same time. Your advert is only displayed to potential clients, who are actively searching for your products or services. Another great feature is that you only pay for the advert if someone actually clicks on your ad and not for your ad being displayed. Therefore with a properly designed and worded ad via PPC you can achieve a far higher return on your advertising spend through direct sales and new customer acquisitions.
Pay per Click Advertising also opens up your business to a more global customer base at a fraction of the cost that traditional advertising would.