Social Media: The Impact On Your Trade Show ROI
Exhibitions, Exhibition Stands, Exhibition Design
As an exhibitor participating at an international or national industry trade show, whether you’re aware of it or not, your brand is getting attention through social media. Yes, there are numerous articles that have touched on the benefits of adding social media on exhibition stands in the name of interactivity, but do exhibitors really understand the varying opportunities that social media can offer?
Social media at trade shows has become much more than just tweeting about your participation, it is about synchronising faster and more accurate data capturing, with maximum exposure and interactivity.
Presentation is key; not only in business, but in the trade and exhibition industry as well. With the tandem of mobile devices and social media networks, your exhibition stand or trade show content can easily go viral. This should give exhibitors even more incentive to opt for the perfect exhibition design, rather than just going with “last year’s stand” just one more time. Be aware – when attendees start snapping photographs of your stand, they send the ones they like…and DON’T like to all their social media connections.
It’s considered a good idea to have readily accessible QR codes detailing the specifics of your company for trade show attendees. QR codes are an especially timely means of capturing leads in today’s digital driven world, where iPhones and Samsung devices can scan the code and effectively input the owner into your subscriber list for follow-up offers and updates. If it happens that your exhibition stand is filled to the brim with attendees, QR codes can additionally be helpful for others to grab quick information as they roam around. In the same breadth, it is important for exhibitors to remember to bring along brochures and promotional items for the sizable number of attendees that might not carry mobile devices that can’t read QR Codes. This combination of methods will also help exhibitors estimate the number of brochures and promotional items to prepare for the next show, relative to the nature of the show and overall attendance.
After each show, exhibitors should never let the leads they've captured weaken; a trade show is a large but momentary event, and following up is crucial when the buzz is still high. If attendees have taken pictures of an exhibitor’s exhibition stand and the products and services they have to offer, they likely would have spread these through their social networks (since it can be done with the click of a button these days) and interest will remain high for a short period of time afterward. In firmer terms, follow-up as soon as you can.
Exhibiting at a trade show continues to be an instrumental tool to brand a business. Whether you are a new exhibitor, or a veteran, it’s important to remember these trade show tips to assist you in taking the right approach when incorporating social media into your trade show strategy, and when sourcing an exhibition stand design, exhibition project manager.
Information retrieved from the following source:
- Graphic Color Exhibits
, exhibition project manager
, Exhibition Stand
, Exhibition Stand Design
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