Newsletter Setup and Management

By: Premium Prizes SA  09-02-2014
Keywords: Newsletter, Market Research, Lead Generation

Newsletters are one of the most underutilised and most cost effect marketing strategies you can use to stay in contact with all your customers. Businesses spend time and money on acquiring new customers and do very little to retain and maintain their existing customer base.The cost to acquire a new customer is five to ten times the cost of retaining an existing one and the average spend of a repeat customer is 67% more than a new one. Are you sending out a 2-page 1000 word essay via Outlook or Gmail in batches of 20 emails to your entire database over a course of a day or three? We work with you to design, build and maintain a strategic email marketing campaign for you. One that is short, simple, to the point, stuningly attractive and legally complaint. You’ll receive a full campaign report that lets you know who your newsletter went out to, how many opened it, who didn’t receive it, who unsubscribed (yes, some people just don’t feel the love), who read which articles how many times and even who forwarded it on to their friends. Instead of a newsletter you now have an effective marketing tool. Did we mention we have above average industry average standards on the delivery, open and click through rates on our own weekly newsletter and banners. Yip, we do.

Keywords: Lead Generation, Market Research, Newsletter

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