Communication PR and media relations

Communication PR and media relations from Peakford Management Consultants

By: Peakford Management Consultants  12-06-2010
Keywords: Communication PR and media relations

COMMUNICATION, PUBLIC RELATIONS AND MEDIA RELATIONS (CPM)

 

PR is about showcasing success, it is about winning hearts and minds of key stakeholders and general public.  It is about creating emotions and perceptions and shapes our feelings, thoughts and actions. Successful PR requires, efficient planning,  excellent leadership and effective positioning. PR’s work begins way before any activity can be seen. It therefore becomes imperative that as a PR practitioner you familiarize yourself with industry and business mandate (vision); internal activities and relationships (board, management, staff, investors); external stakeholders (Government, lobby groups) and media. This workshop will therefore enlighten you on such basics.

 

 

MODULAR OUTLINE

 

Module One

Communication

ü      Essentials of communication

ü      Understanding the communication industry

ü      Roles and responsibility of the communications practitioner

ü      Skills foe effective communication

ü      Practical corporate communication skills

ü      Verbal, non verbal communication

ü      Presentation skills

Practical communication exercises and simulations

 

 

Public Relations

The purpose of PR

 

 

MODULE THREE: ROLE OF MEDIA

 

ü      Understanding the world of media and media relations

ü      Types of media (Advantages and disadvantages)

ü      Purpose of different media

ü      How the media industry works

ü      How it is essential for a healthy democracy

ü      How it contributes towards making informed decisions

ü      Roles, functions, skills and competencies of the media officer 

 

MODULE FOUR: BASICS OF A MEDIA POLICY

 

ü      Why develop a media policy

ü      Who is involved in the development of a media policy

ü      What are the contents of the policy

ü      Who is ultimately accountable for the implementation of the policy

 

MODULE FIVE: UNDERSTANDING NEWS VALUES

ü      Communications Planning & Strategy

ü      What makes a story?

ü      Who is the audience?

ü      Why some stories are featured and others are not

ü      How to make your message relevant

ü      Identifying key messages relevant to your area of expertise

ü      Who has editorial say

 

MODULE SIX: MEDIA CONTACTS

 

ü      How to know who to contact for what

ü      How to build up a data base

ü      How to know editors and journalists

ü      How to understand the deadlines

ü      How to use the right language

 

MODULE SEVEN: BASICS OF PRESS RELEASES

 

ü      What is a press release? When is it produced? For who?

ü      What results do we hope to produce from our news release?

ü       What audience will my news release speak to?

ü       Is there anything unusual or noteworthy about the release our organization will issue?

ü      Structure of press releases

ü      contents of press releases

ü      How to write effective releases- The Critical Success Factors

ü       In a stack of dozens of news releases, is there something about my news release that would catch the attention of the media?

ü       How will our company distribute the release (wires, mail, fax, email, etc.)?

MODULE EIGHT: MEDIA AUDIENCE ANALYSIS

 

ü      Who is your main or primary audience (or audiences)?

ü      Are there other potential audiences as well?

ü      What is your purpose in writing for this audience?

ü      What does your audience know or believe about your topic?

ü      What kinds of writing does your audience expect or accept?

ü      How does your audience expect information to be organized?

ü      What tone or attitude will your audience appreciate?

 

MODULE NINE: WORKING WITH THE MEDIA DURING A CRISIS

 

ü      What is a of crisis

ü      What are the different types of crisis

ü      External and internal crisis

ü      The stages of crisis

ü      Identifying the list of media

ü      Tracking public opinion

ü      Avoiding communication disaster

ü      Dealing with stakeholders.

 

 

Module TEN; Interactive media, TV, Radio, interviews

ü      Preparation is the key.

ü      Effective media communication skills

ü      How to talk carry oneself, present, talk, seat, stay focused and achieve goals

ü      Television tips and skills

ü      Radio tips and skills.

ü      handling tough situations

ü      closing statements

 

Investment

 

Keywords: Communication PR and media relations

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