, a brand new Bluetooth® advertising system has been developed locally to empower companies and retailers to take advantage of advertising to Bluetooth® enabled mobile phones within range, directly from their PC. As Bluetooth® technology is used, there are no network charges involved.
This is a world first as it is the first software package of its kind. The development has taken a team of local and international programmers 6 months to produce.
The package consists of the software installation CD, a Class 1 USB Bluetooth® dongle (aerial) and an instruction manual. The Class 1 dongle enables the user to broadcast their advertising within a range of 100m of their Windows based PC.
The software is quick to set up and the content is sent out automatically without constant user assistance. As the software is also very small and needs little processor power, it can be run effortlessly alongside other programs.
is priced to be very attractive to companies and retailers of all sizes. It is an outright purchase; the user buys the complete package and can send as many adverts as they wish for as long as they want - there are no restrictions. Bluetooth® is a universal medium and is growing in popularity. Most new phones have Bluetooth® built-in as standard.
Purchasers are also entitled to future product improvements and enhancements if they register their software online at the website.
can send out pre-produced rich media, such as adverts, video, audio and even ring tones. Built into the program, you can set up and send virtual business cards, text messages and appointment reminders.
The software also includes a scheduler that allows the user to plan times when the content should be sent out. For example, a breakfast special for a restaurant in the morning, then a lunch special in the afternoon.
Commenting on the sales structure, Peter Ypenburg, company director and head of development, said, "With a product like this, our sales strength lies in our resellers. We have put emphasis on the value chain and as such there is a very attractive reseller program in place and we will be growing our resellers very quickly."
A white label option is also available to large corporate or franchises who place orders of 100 units or more. The interface and packaging would then be packaged in their identity.
is available right now directly from the website, or through the listed resellers.