By: Audio Branding Solutions  11-11-2011
Keywords: corporate video, Big Screen, Radio Television

Although the branding landscape is constantly evolving, traditional media channels are still relevant and effective in brand communication. Not much has changed when it comes to creating jingles or soundtracks for advertisements.

What has changed though, is the way in which traditional media channels interact with modern brand spaces, especially new media channels. The synergy can be very powerful as long as there is a UNIFIED AUDIO BRANDING STRATEGY that links audio identifiers across the diverse brand spaces.

The challenge is therefore to bring traditional sonic branding in line with new media and environmental brand audio.

Our definition

Traditional media channels (for purposes of our definition) include:

  • Radio
  • Television
  • Big screen
  • AV presentations
  • Corporate video
  • Call-on-hold soundtracks

What we offer

Sonic signature creation

  • Audio logos
  • Signature soundtracks / corporate music
  • Ad hoc jingles, where brand signature soundtracks are inappropriate

Sonic branding workshops - traditional media

Traditional sonic branding elements like audio logos, corporate soundtracks and jingles need to be aligned to the overall corporate audio strategy. Our workshops guide clients through this process.

Some of the topics covered:

  • How modern brand spaces are affecting traditional media channels
  • Adapting existing signature sound elements to align it with the overall corporate audio strategy
  • Designing higly usable signature sound elements
  • Trend VS timeless

Keywords: Big Screen, Branding Elements, corporate video, Radio Television

Contact Audio Branding Solutions

Email - none provided

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Other products and services from Audio Branding Solutions


Audio Branding Solutions - SONIC BRANDING WORKSHOPS

It's all about understanding modern brand spaces and what a business should sound like in these - identifying the relevance of sound in the different media channels and brand spaces to their businesses. Our ultimate goal is to design an effective corporate audio strategy - one which can be consistently applied across all media channels and brand spaces.


Audio Branding Solutions - CORPORATE AUDIO STRATEGY

Without a carefully thought-out corporate audio strategy, using audio in the diverse modern brand spaces is really like shooting in the dark - and can often cause more harm than good. Analysing existing sonic branding for modern day relevance. Sonic branding workshops - corporate audio strategy. Some of the consultation services we offer are.


Audio Branding Solutions - SOUND DESIGN: NEW MEDIA

By using one way communication channels like presentations and information displays, WHEN and HOW sonic branding elements are presented can largely be controlled - similar to radio or television advertisements. New media channels present exciting possibilities for audio branding - it's all about finding a unique sound in brand spaces that are changing faster than most would dare to imagine.


Audio Branding Solutions - SERVICES OVERVIEW - services overview

Our sonic branding workshops are often the starting point - we facilitate clients in identifying the relevance of sound in the different media channels and brand spaces to their businesses and then integrate these into a corporate audio strategy.