Audio Branding Solutions - SONIC BRANDING WORKSHOPS

By: Audio Branding Solutions  11-11-2011

Connect. Discover. Design.

Our sonic branding workshops are journeys of discovery - often as much for clients as for us. Together with the brand custodians we delve deep into a company's soul to find its "sound" and also find that sound's place in our modern world.

The process is fun and creative. The results are powerful.

It's all about understanding modern brand spaces and what a business should sound like in these - identifying the relevance of sound in the different media channels and brand spaces to their businesses.

Our ultimate goal is to design an effective corporate audio strategy - one which can be consistently applied across all media channels and brand spaces.

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Audio Branding Solutions - CORPORATE AUDIO STRATEGY

Without a carefully thought-out corporate audio strategy, using audio in the diverse modern brand spaces is really like shooting in the dark - and can often cause more harm than good. Analysing existing sonic branding for modern day relevance. Sonic branding workshops - corporate audio strategy. Some of the consultation services we offer are.


Audio Branding Solutions - SOUND DESIGN: NEW MEDIA

By using one way communication channels like presentations and information displays, WHEN and HOW sonic branding elements are presented can largely be controlled - similar to radio or television advertisements. New media channels present exciting possibilities for audio branding - it's all about finding a unique sound in brand spaces that are changing faster than most would dare to imagine.



The synergy can be very powerful as long as there is a UNIFIED AUDIO BRANDING STRATEGY that links audio identifiers across the diverse brand spaces. Traditional sonic branding elements like audio logos, corporate soundtracks and jingles need to be aligned to the overall corporate audio strategy. Although the branding landscape is constantly evolving, traditional media channels are still relevant and effective in brand communication.


Audio Branding Solutions - SERVICES OVERVIEW - services overview

Our sonic branding workshops are often the starting point - we facilitate clients in identifying the relevance of sound in the different media channels and brand spaces to their businesses and then integrate these into a corporate audio strategy.