Audio Branding Solutions - CORPORATE AUDIO STRATEGY

By: Audio Branding Solutions  11-11-2011

Without a carefully thought-out corporate audio strategy, using audio in the diverse modern brand spaces is really like shooting in the dark - and can often cause more harm than good.

We believe every company should have a corporate audio strategy - it doesn't have to be a complicated strategy either - just SOME strategy for using sound that makes sense in the modern world our brands find themselves in.

Our definition

A corporate audio strategy revolves around:

  • What audio (sounds, music, voice)
  • should be used in which medium
  • and how it should be implemented/deployed
  • to achieve the marketing and brand communication objectives
  • while staying true to the core brand values.

What we offer

We have to connect the dots - there is very little sense in having disparate audio events across diverse brand spaces. Without a strategy it's really brand cacophony.. - Louis Langerman

Consultation services

Brand strategy is a vast topic. We focus specifically on the audio part of a brand strategy and will often work with existing teams of brand experts.

Some of the consultation services we offer are:

  • defining new corporate audio strategies
  • analysing existing sonic branding for modern day relevance
  • adapting existing sonic branding for modern brand spaces

Sonic branding workshops - corporate audio strategy

Our workshops are designed to lead to some form of corporate audio strategy.


Contact Audio Branding Solutions

Email - none provided

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