December Newsletter

Keywords: Maintenance Services, Building Contractors, Plumbing Services


In my business, the people business, making or causing people to laugh and relax is key. In fact, I preach the importanceof sales people making their clients smile and laugh. The more they laugh, the more they come back and the more they spend.

People want to do business with happy people and people who make them smile.

In presenting and in stand-up comedy there is a measuring system called LPM’s or Laughs Per Minute. The more LPM’s the better the result. Research has shown that if you can get a woman to laugh you stand an 87% chance of getting her into bed. I see a lot of woman just stopped smiling.

Speaking of woman my best buddy ran off with my wife! Man

I miss my buddy!

Humour is about the set up and the shock. The set up tells a story of a potentially sad event. The pause gets you to think about a possible or a normal response. The shock is when “I miss my buddy!” People laugh at the unexpected.

You’ve heard this all before - laughter is the best medicine, and someday we’ll laugh about this. It’s all true!

All I say is why wait, let’s laugh about it now!

I have always found that if you can get people to laugh, they relax and then you are able to say almost anything to them and you can speak

about issues which they usually consider taboo.

Ever noticed on a pack of condoms it says it’s “electronically tested”! How would you like to be the guy who gets to test that feature?

Sometimes you don’t need to make them laugh, just pay a genuine compliment and put a smile on their face. Try just smile at someone and they will really have to smile back.

The economic climate has hit my business as well. I sat my kids down the other day and had to explain to them that due to tough times “I have to let one of you go!”

Keep smiling

Laugh a lot

Find the funny

Hang out with funny

Go see funny movies and shows

Most importantly, Enjoy your life!

The study of laughter has its own name – it’s called Gelotology

When we laugh we:

- Release stress and uncomfortable emotions that if held inside produce bio-chemical changes in the body

- Release endorphins and cortozol (feel good chemical) that reduces stress and directly affect our immune system

- Seem at ease and when we laugh at our problems we feel in control and superior

- Increase our heart rate

- Increase our breathing

- Reduces levels of certain neuro chemicals

- Reduce muscle tension

- Activate natural killer cells that kill tumours and viruses

One snake says to the other "are we poisonous?" He replies "I don't think so. Why?" The first replies "because I just bit my tongue".


- Gives us a different perspective on our problems

- Perception is a whole brain activity and involves a balance of both hemispheres of the brain. (See technical, clinical explanation below)

- People who laugh a lot are less likely to get sick

- Laughing is equivalent to a good workout

- Blood pressure is lowered and face, leg, back, stomach and chest muscles are worked out


People who are able to laugh at their problems seem smarter.

Laughter creates happiness in the home, fosters goodwill in society and is a very attractive quality.

The more you laugh and make others laugh, the more attractive you are to them.

If you make your customers laugh, they will not only want to be around you but will invest almost double than their normal “spend”.

"Never see failure as failure" says Tom Hopkins, "but only as a way to improve your sense of humour".

A blonde walks into a library, walks up to the counter and orders a coke, a burger and chips. The librarian looks at her in amazement and whispers "this is a library". The blonde looks around and apologetically replies in a whisper "sorry ... can I have a coke, a burger and chips please".

HAVE A FUN CHRISMAS and I hope to see you in JANUARY 2013! Or I'd love to be on your end of year conference program to inject a message with SERIOUS FUN!

Fred Enslin

Keywords: Bathroom Renovations, Blocked drains, Building & Renovations, Building Contractors, building renovations, Burst Pipes, Ceilings And Partitions, Ceilings Partitions, Drain Cleaning, Home Builder, Home Builders, Home Building, Home Construction, home construction materials, Housing Construction, Kitchen Cupboards, Kitchen Design, Kitchen Furniture, Kitchen Renovations, Maintenance Services, Painting Contractors, Painting Services, Plumbing And Maintenance, Plumbing Contractors, Plumbing maintenance, Plumbing Services, Roofing Contractors, Sheet metal work



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