MTV UK PARTNERS WITH WOWee ONE
MTV UK PARTNERS WITH WOWee ONE IN EXCLUSIVE PRODUCT AND ADVERTISING COLLABORATION
London, 13 October 2011: MTV UK - a division of Viacom International Media Networks UK & Ireland (VIMN) - announced today an exclusive revenue share partnership deal with WOWee ONE to promote a range of MTV branded portable speakers across the UK Network’s 9 pack of channels (including VH1 and Viva) as well as, www.mtv.co.uk. The innovative deal is the latest revenue-share collaboration by MTV UK, which offers brands the opportunity to gain national online and TV advertising exposure across a raft of platforms that reach over 7.5 million fans.
The WOWee ONE is a brand new compact, portable speaker that turns everyday surfaces like tables, walls and windows into loudspeakers using a cutting edge audio gel technology. Now music fans everywhere can listen and share their favourite tunes wherever they go.
Mark Swift, vice president and commercial director of Viacom Brand Solutions said: “By collaborating with great brands like WOWee ONE, we’ve been able to create some innovative product and advertising partnerships using our TV and online platforms. It's a great example of MTV UK's commitment to developing new revenue streams with new advertisers."
Magnus Hammick, Managing Director of WOWee ONE continued: “Only a content provider like MTV can help us engage with millions of music fans across the UK. We experienced a significant uplift in sales following the ‘I Want My MTV Ibiza’ speakers launch which celebrated MTV’s 10 week summer long event at Amnesia nightclub this year and we look forward to similar success with the WOWee ONE.”
The MTV branded WOWee ONE is now available to purchase online at www.mtv.co.uk, with an exclusive introductory offer of a free MTV branded carry case with every purchase.
This deal is currently exclusive to the UK & Ireland, Australia & New Zealand
For more information, please visit: www.mtv.co.uk/wowee