Public Relations and Writing

By: Anti-Clockwise Consulting  09-05-2012
Keywords: corporate functions, Corporate Events, Event Management

Communications Strategies - totaldelivery:

·      Researching your product,company, industry and/or issues;

·      Setting realistic campaignobjectives, that are aligned with your business objectives;

·      Segmenting your audience, wherepossible into demographically similar clusters, for maximum reach & minimalwaste in the communications process;

·      Generating campaign messages thatare aligned with the campaign objectives and which resonate with the audience;

·      Developing an implementation plan- for the effective delivery of the defined messages - original as well as bestpractice communications, media & PR interventions, for maximum impact;

·      Building measurement strategies& tools into the strategy for the frequent, relevant evaluation of progressagainst the set objectives, in order to quantify successes and ensure thecontinued appropriateness of the strategy

Writing - generating originalcopy for:

·      Press releases

·      Case studies

·      Opinion and thought leadership

·      Feature articles

·      Advertorials

·      Web sites

·      Corporate & product brochures

·      Internal & externalnewsletters

·      Annual reports

·      Direct mail shots

·      Invitations

·      Wherever a need exists forfactual or creative copy

·      Includes contacting your clientsand identifying what makes an article 

Keywords: communications, Corporate Events, corporate functions, Event Management, Marketing & Communications, Marketing Communications, Public Relations

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