Stortank Start Up Package
Storm Tank (Pty) Ltd
Web Development, logo design, Business card
Top 10 things that every Small Business WEBSITE needs:
A clear description of who you are
The Home Page should very clearly and briefly state exactly what it is that you do - and better yet have a direct link to the 'About Us' page and 'Products and Services' page. No customer should be wondering; they must know immediately if you can offer what they are looking for. It should also be brief and to the point, without pages and paragraphs of content to read.
Tip: A clear description will attract the visitor's attention immediately and encourage them to stay on your site longer.
A simple, sensible Web address
Keep it simple. Your domain represents your brand and business. It should be easy to type into the browser, or email address. The recommendation is a .co.za domain, but if that is not available, use the closest one (and easiest) available. For non-profits the recommendation is .org
Tip 1: in some cases it might be useful to register a .co.za domain as well, just in case the user types in the wrong address - or better yet, get your web developer to redirect all the possible domains to your active site.
Tip 2: Avoid dashes - as these causes SEO nightmares, as well as numbers - can confuse customers.
An easily-navigated site map
Your site must have clear links to the most important pages, and a site map - this is crucial to guide visitors to the info they are looking for.
Tip: Rather make use of drop-down menus - the visitor can then see the content under every heading from any page they visit. The goal is to make it easy for the visitor to find what they are looking for.
Easy-to-find contact information
The worst loss is when you lose a customer to a competitor just because they could not get in touch with you. Not all visitors have patience to search for contact details.
Tip 1: The best place for the contact info is top left / right on the Home Page. You can also add this into the footer or sidebar of every page.
Tip 2: Make sure there is a contact form that gives the visitor the choice to complete a quick detail form that is sent directly to your email, which allows you to get in touch with the visitor as well, and respond to any request they left on the form.
Honest and real feedback from customers makes your products more tangible, your business more credible, build trust with potential clients, confirms to customers if the products will meet their needs, and most of all - people love to hear stories from real people.
Tip: This is one of the best ways to advertise your business - Word of Mouth Referrals are proven to be one of the most successful tools in business and sales (and on the flip side, can be one of the most dangerous if your testimonials are only negative or constantly featuring on sites like Hello Peter)
Calling the customer to action
You will want your customers to 'call you for a free quote' or 'sign up to exclusive coupons or discounts' etc. You need to literally tell them what you want them to do - with clear tones of commend.
Tip: Call attention to your suggestion by using special buttons, highlighting text, colours or animation.
Know (and understand) the basics of SEO
There are many ways to ensure more traffic (clients) to your website. But the simple rule is - your website will do you no good if no one can find it / stumble upon it.
Visit http://www.stormtank.net/trafficstorm/ for more info on this topic.
Tip: Simply make sure your website is coded correctly - use the correct keywords, add plenty of links, name your page titles and URL's correctly and employ the magic of images and videos.
Fresh & Quality Content
A business owner must never forget - your website is your first impression on a customer. You want to give them what they are looking for, as well as a reason to come back.
Make sure your content is well written, original and valuable - this is a gold mine for SEO as well.
Tip: Give your business a fresh personality by incorporating a regularly updated blog and connecting to your social media feeds.
The worst thing to happen is having your website hacked - and on top of this it could cost you customers.
Tip: Ensure you have a trustworthy, reliable and secure hosting company, keep your content management system updated to stay ahead of hackers - and always ensure you have back-ups of your site.
A friendly design and style to your online customers
Web surfers generally don't have a large attention span. They usually scan through a page to sample the content first. If they feel they are on the right page, they will slow down to read more.
To optimise their reading on your site, you need to organize the content for scanning. 3 styles to keep in mind:
Break things down into short paragraphs, with headers if necessary
Use bullet points
Highlight important words or phrases
Tip: In the end, simple and basic colours are the best bet.
We have now explored the Website - and more importantly WEB PRESENCE - part of the package
, logo design
, Web Development