Brand Activation & Promotions

By:  01-19-2011
Keywords: brand activation

Brand Activation:

A relatively new “term” in the industry, there is much debate around the exact definition of Brand Activation. It’s pretty simple really; it’s all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputions along with results.

The basic Brand Activation principles are:

Winning attention and involvement;
Bringing the spirit of the brand to life in a distinctive way;
Delivering ideas that genuinely motivate consumers;
Creating ideas that are accountable and deliver.

Our team of outsourced creatives operates in this space to bring about concepts that add value to the client’s brand and bottomline.

Keywords: brand activation