Branding For The Brain: Online Marketing for Small Businesses

By: WRAPPA  06-01-2012
Keywords: Project Management, Brand Management, Brand Consultancy

Those who profess to possess a comprehensive and intact understanding of human cognitive behaviour, can, in most instances, be called deluded themselves. The swirling whirlwinds of our psyches, house many natural mysteries, myths and conundrums, and so cannot be said to be fully understood.

However, as we’ve become more conscious of the cognitive, we’ve learned a great deal about repeat associations, behaviours and attributes ever-present within our human ‘thinking’.

A well-placed branding strategy is one such association. The effective recognition of a brand is, to the human mind, what a rose, or a rainbow, or a summer sunset is to the human eye. It’s something to hold onto, look forward to; it’s something with aesthetic and ingrained features that are recognisable, reliable and believable.

The Small Business Website

To tap into the cognitive well within the human mind, your small business branding need become as aesthetic, architectural and fundamental as any of the world’s largest product leaders.

Branding today consists of a myriad of ways in which to further project your product or company name. However, towering like a binary oak, branches spread further than most other forms of branding could ever reach, is the colossus that is the web.

Today, if your company, product or service does not have a presence somewhere on this so fascinating a marketing tool, you need realise, without a doubt, the devastating disadvantage you’ve let manifest.

Cognitive Thinking In Online Small Business Marketing

A decent online presence can do wonders in harnessing that output of cognitive reaction to your brand that your potential clientele project outward to you daily:
•Reliability in predictability - Nothing is certain in this world and maintaining a reputation within your product, of consistency, and the constant delivery of service and quality, mean your target market searching for your product online, every time.
• Your identity should be synonymous with quality - The span of the internet provides visibility for you. As you grow your name and presence, and deliver on product, unconscious association with the positive traits of your brand will grow in increment, causing a 'halo effect’ with your other offerings or products.
• Master emotion - There is a term known in marketing, as ‘anchoring.’ Nestled within this concept, is the fact that your clientele will, from first interaction with you, form impressions anchored within the core concept of what it is you are providing them. To capitalise on this cognitive gem, you need communicate with them on an emotional plane.

Small Business Branding - Be Mindful, Be Online

The online space is where we mostly dwell. It’s a wonderful place of endless branding potential, and with it, comes a power unfathomable. It’s a place where you get to engage your target market, build trust and reputation with them, and dwell together in a place of provider/consumer cognitive interactivity, where you both reap the reward.

WRAPPA is a brand consultancy that offers full-spectrum brand management services for start-ups and large corporates alike. They maintain a fresh approach to optimising brands in accordance with markets, trends, consumer behaviour and endless research, and utilise holistic design consulting techniques in determining the optimum look and feel for your brand.

Contact WRAPPA Brand Consultancy today and make your brand work for you!

Keywords: Brand Consultancy, Brand Management, Project Management, Strategy and Research

Other news and updates from WRAPPA


Why Logo Design is Vital for Building the Brand of a Company

A logo is a representation of a brand, which if correctly done, greatly enriches and enhances the image of a company. But what makes a logo design great?


Brand Audit – Give your Brand a Health Check

A brand audit provides an analysis of your company’s branding strategy and its brand management and marketing effectiveness. Here's a closer look at the brang audit process.


Brand Positioning and Branding Strategy

Every business wants to build and position their brand so that its target market can easily identify and connect with it. Brand positioning is about training customers’ minds to distinguish your product against competitors.


Branding and Rebranding in a Digital Age

The internet has changed how consumers interact with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.


Websites For SMMEs: The Intricacies Of A Prominent Online Presence

Whether your business is a start-up or established, you need a competent internet presence. Read on for more on how to acquire a professional website.


Five Critical Brand Loyalty Conclusions

Could your brand identity be improved? Here's a look at five brand loyalty conclusions that stem from instilling a genuine brand identity.


WRAPPA: Brand Management and Strategic Planning

In the marketing crucible, both brand management and strategic planning play a number of significant roles individually, but when placed in succession - and along with well-executed creative input – a tempest of idea and vision often results.


Brand Ignition and Activation

All the hard work that goes into re-imagining and re-invigorating a brand is rendered useless without appropriate brand activation strategies - Wrappa explains why.


Start-Up Company Design

Create a corporate identity for your start-up business. Branding is vital for a new business venture, let WRAPPA guide you.


Brand Engagement Defined

Brand engagement is an important aspect of brand management & plays a vital role in brand development. It’s vital for consumers to form an attachment with your brand.


When Should A Company Rebrand?

When should a company rebrand? Find out about using brand strategy and corporate identity design to rebrand your company.


Choosing The Right Design Consultants

Searching for the right design consultancy for your chosen project should be a task not taken lightly. Consider the following points when making your decisions.


Step By Step Corporate Branding For Your Business

Wrappa is a full spectrum brand development company that offers corporate branding and logo inspiration to clients, from start-up companies to large corporates.