Scentsable Branding is a leading
organisation in brand recognition using alternative methods. We believe that
using variations of smell, we are able to substantially enhance a
companies’ brand equity by
using not only sight and or sound. Therefore corporations are able add an
additional element to effectively build brand equity for sustained awareness.
specific skill and proposition focuses on the impact created by the most
important sense, smell. We believe in capitalising on emotions evoked
through smell, therefore a consumer is able to experience a more intense
reminder associated with a specific smell and brand.
brandings’ uses only the finest fragrances and essential oils available. Strict
selection of qualified and reliable sources worldwide forms the basis for
long-term supplies of these raw materials.
essential oils are produced from sustainable and renewable natural resources
using a mild method of steam distillation. Only the best essential oils are
selected from around the world, checked and are monitored rigidly before
implementation. A multitude of fascinating fragrances make Scentsable
Branding a source of inspiration wherever branding with a fragrance is
and development, are areas of major importance in quality control. Highly
qualified chemists, flavourists and perfumers ensure that our fragrances are of
the highest quality and ecologically compatible.
Our products’ objective is to achieve compound
branding, marketing and advertising. By creating an association between smell
and the underlying brand we able to target an audience using a unique, however
effective technique compared to conventional methods.
The product is tailored made to suit your businesses
unique needs and we ensure that our products are affordable to the intended
So always keep in mind that smell is paramount to our
Smells invoke memories and appeal directly to our
feelings without first being filtered andanalyzed by the brain.
This is how the remaining four senses are processed. This provides recognition
and stimulates emotion. Similar to the emotion felt with a new car, the smell
triggers this emotion. An enormous 75% of people’s emotions are evoked
throughsmell; thereafter sight, sound, touch and taste stimulate
our emotions. Up until now smell has been grossly underestimated in branding,
advertising and marketing.
All around the world people and companies are becoming
more aware of the power of scent. For instance a Disney World popcorn attendant
has a wonderful working knowledge of how smell affects his business. He knows
that when business is a little slow, all he needs to do is turn on his
artificial popcorn smell and before you know it, people are lining up for
Scents evoke images, sensations, memories, and
associations. Smell affects us substantially more than we are aware of. We
underestimate just how large a role it plays in our lives.
With making reference to Martin Lindstoms book “Brand
Sense”, smell is also processed by the oldest part of our brain. There are
about 100 000 odors in the world. Test results have shown a 40 percent
improvement in our mood when exposed to a pleasant fragrance, particularly
if the fragrance taps into a happy memory.
Dr. Trygg Engen of Brown University conducted studies
that contradict earlier findings about the predominance of vision, and
concludes that our ability to recognize scents and odors is much greater than
our ability to recall what we have seen. Various studies have shown that
fragrance is a factor when one buys, collects, or uses a product.
We can therefore conclude that odor plays a very
important role in consumers’ acceptance of brands. Increasingly aroma is
becoming a substantially effective brand vehicle.
There is so much visual clutter in the world that
people are becoming skilled at moving through it wearing “blinkers”. Given this
overexposure, attention to visual messages has decreased.
Aroma is part of a sensory brand experience, and
steady increases of branded smells are being implemented into many corporations
worldwide. With having said all this, our primary intention to promote
emotional engagement between brand and client. Secondly to create an
optimized match between perception and reality for ones trademark. Thirdly to
build sustained brand loyalty.
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