George Klein and Associates CC Marketing Research Services

By: George Klein And Associates  11-11-2011


George Klein and Associates CC offers a wide range of services all related to market information gathering, analysis and strategy. Services include the following:

Overview of South African business environment:
  • Socio-political background, regional distribution of GGP. population, financial structure, growth, inflation

Market quantification..

  • market size, market shares, growth, competitor activity etc.
Market Information..
  • Formulation and implementation of market strategies
Market segmentation studies..
  • Assessment of product and service profiles required by different industrial and commercial sectors
Usage of and attitude toward products and services..
  • Current-, future- and discontinued usage, most favoured products, products known but never used and reasons
Customer needs..
  • Needs ranked in order of importance. Critical success factors
Supplier performance..
  • Extent that suppliers are matching customer needs.
New product and service acceptance..
  • Quantification of likely sales after features are shown and explained - at different price levels, perceived benefits/disadvantages.
Buyer and specifier behaviour..
  • Buying patterns, demographics, perceptions, considerations
Market intelligence..
  • Competitor activity, turnover, distribution, product range, pricing.
Locating business partners and representation..
  • Profiling and short listing of likely business partners and distributors
Corporate image..
  • Measurement of client and competitors' images against a basket of customer needs
Communication audit..
  • How do customers want to be communicated with -through advertising, mail shots, representative calls, newsletters, demonstrations, price lists.
Pricing and distribution..
  • Measurement of price elasticity, preferred method of buying - direct, through distributors, installers, retailers.
  • Likely demand over short and medium term - to 5-years
Feasibility studies..
  • Market profiling, barriers to entry, likely demand.
Survey methodology involves:
  • Personal face-to-face interviews
  • Telephone interviewing
  • Postal self-completion interviews
  • Desk research

Contact George Klein And Associates


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