Marketing services

By: Gem Diamonds  11-11-2011
Keywords: Marketing Services

Gem Diamonds, in conjunction with its Letšeng mine in Lesotho and Ellendale mine in Australia, has implemented a dynamic and flexible strategy for the sales of its unique high value diamond production.

Gem Diamond Marketing Services BVBA, a Belgium subsidiary, markets diamonds using eSales technology designed to increase the level of engagement with customers. The Group’s diamond production continues to be marketed in Antwerp through either an eTender or eAuction platform.

eSales technology enables Gem Diamonds to increase the frequency and level of interaction with its customer base more dynamically and transparently and ensures transactions are settled at fair market driven values.

Upcoming Letšeng production sales events:

  • 30 August to 7 September 2011

  • 3 October to 12 October 2011

  • 1 to 9 November 2011

  • 6 to 14 December 2011

To participate in the sales event please follow the links below:


2009 Gem Diamonds Limited

Keywords: Marketing Services

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The borehole drilling programme is a part of Gem Diamonds Botswana’s ongoing corporate social responsibility and sustainability programme, which is aimed at the development of a lasting, positive legacy through regular, sustained and participative communication and collaboration.