Media Planning and Buying
Online and Print
The digital channel is an important tool in the marketing mix, which should be properly and enthusiastically managed. Our team will integrate your online marketing strategies and we’ll bring our in-depth knowledge and extensive experience of the digital channel to your campaign
Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.
In the process of planning the client needs to answer questions such as:
- How many of the target audience can I reach through different media?
- On which types of media should I place ads?
- What would the frequency be?
- How much money should be spent in each medium?