Data Authority

By: Data Authority  11-11-2011
Keywords: Business Model, Direct Marketing, Database Management

Data Authority (Pty) Ltd. specialises in providing data to financial institutions, cellular telecommunications companies, insurers and other corporations who require access to consumer data for direct marketing purposes and/or verification against an internal database.

Moreover, we are able to profile data according to a client’s specific requirements to ensure that their campaigns align with their target market. This enables the client to reduce costs and increase conversion rates. Through our in-house proprietary models we have developed techniques that allow the client to achieve optimal results. Our business model includes adapting to and applying best practice within the ever changing database management environment.

Our services include: 

  • Supply consumer field data;
  • Assist clients with data cleansing, i.e. updating internally-generated client databases.
  • Refresh obsolete client data
  • Provide turnkey solutions
  • Supply our proprietary consumer data with scoring from major credit bureaux.
  • Enhance internal client data with scoring from major credit bureaux.
  • Augment data profiling with credit scores.
  • Profile existing client data
  • Apply proprietary profiling models
  • Provide targeted data aligned to individual client specifications and market demographics
  • Validate and verify response data
  • Assist with Reporting
  • Compliance
  • System Development
  • Training Facilitation
  • Strategic Data Management

Keywords: Business Model, Data Profiling, Database Management, Direct Marketing, Direct Marketing Purposes