Market Research

By: MJF Group  09-20-2010

When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up budgets, the CEO may just get that deer-in-the-headlights look. That's because "few marketers explain how search can affect the goals CEOs have for their companies,if marketers are having trouble getting CEOs interested in search, there's a good reason for it, Grab a bigger slice of that budget pie.