Search Engine Optimization

Search Engine Optimization from Bold Online Marketing

By: Bold Online Marketing  05-13-2015
Keywords: search-engine-optimization, seo-services,

SEO Services Explained: Imagine for a moment that all the major search engines i.e. Google, Yahoo & Bing are Global Libraries, and your website, a book… Search Engines specifically seek out websites with the most relevant content, matched to what people are searching for. It’s our job to index your website into these Search Engines, allowing them to easily locate and recognize your website as a credible source of information. It is important that many “health checks” are carried-out on your website, errors are fixed and that many of the “secret ingredients” are present. In South Africa SEO services are under-rated and often thought to be irrelevant. This is a horrible misconception. If any company develops a website, SEO services are the tool that will get the website out to their target audience online & increase website traffic/hits exponentially. SEO services can be broken down in such fine detail that we can efficiently tailor-make your SEO strategy to suite your exact target area in the country. This is based on what keywords clients type into their search engines in that specific region. SEO That suits your business goals: We have both, Monthly & Once-off SEO packages. We generally consult with you first to determine what your goals are and through this interview, we will mutually determine what is best for you moving forward. SEO services/requirements are dependent on how saturated the specific market is online. For example if you where looking at launching an I.T website, chances are it will require a lot more SEO services as you will be competing with all the existing I.T companies SEO strategies in South Africa, it likely this market is more saturated online than others. Therefore more investment must be made into SEO to compete. We take our SEO services very seriously and provide monthly feedback to our clients on work that has been done. We eliminate the complexity and help our clients understand what the benefits are and showcase the results of our hard work.

Keywords: search-engine-optimization, seo-services,

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Other products and services from Bold Online Marketing


Online Video Production

YouTube Videos as a marketing tool is still in its infancy here in South Africa, but the country is catching on fast. The speed of our broadband Internet has increased and with 24 909 854 Million internet users in South Africa and this number to increase 14% a year, having an online presence has never been more important.


Business Social Media

Social Media is an excellent form of directly engaging with your audience and boosting awareness. It is vital to have a communication strategy ensuring people visit, like, engage & stay. That’s where we come in. We place ourselves in the audience’s shoes


Google Analytics

Google Analytics is vitally important to your Website. Through utilising this tool, we can measure & dissect the performance of your Google AdWords Campaign, Search Engine Optimisation (SEO) & Website, universally. It allows us to see how visitors engage with you, what they like and what they don’t. Once we identify the action-points, we start adjusting.


Campaign Management

Now your campaign has been refined and built, what now? We love it and feed it! A Google AdWords campaign is “alive” and we take our creations seriously. We diligently assess and improve your campaigns performance. We consider this the most critical element in your campaign. Although we would like to divulge the juicy details, we’ll keep it basic for now…


Google Adwords

Google AdWords, also known as Pay Per Click Marketing (PPC) is a digital form of advertising whereby your potential customers search for services & products relating to what you offer, on Google. By running a Pay Per Click (PPC) campaign we can strategically place you exactly where you customers roam the net.


Landing Page Design

Often our clients already have a fully functional website but unfortunately not very PPC friendly. We will design a page for your site to which the traffic will be directed. The landing page design will fit perfectly with your corporate identity so no confusion may arise. The Landing Page can either be directed to it’s own domain or can be added as a page to your existing website.

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Website Maintance

Although we design websites that are easily managed and updated (CMS) there is still functionality that needs the attention of a seasoned developer. We know that our clients are too busy to “faff” on websites, trying to make it do what they want it to do. Hence we provide Website Maintenance as a service – be it to update new content or maintain the integrity of the site.

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Website Design

Your company’s website is where your customers learn more about your company, what you offer and what sets you apart. Imagine your website design being a virtual version of your business. We make the website design process as streamlined as possible taking the load off you so you can focus on your business.