Bold Online Marketing
Google AdWords, also known as Pay Per Click Marketing (PPC) is a digital form of advertising whereby your potential customers search for services & products relating to what you offer, on Google. By running a Pay Per Click (PPC) campaign we can strategically place you exactly where you customers roam the net.
No matter how small, big or competitive your niche is, we will get you noticed. A user’s search psychology can be tricky but we get that. We’ll define your audience’s search pattern and how to capture them.
Users get bombarded by ads each day but the trick lies in identifying the right way to engage them. We identify what encourages them to click on you, giving you the competitive advantage. Also, taking many factors into consideration such as irrelevant clicks, site hoppers with no buying-intention.
Whether it is aggressive, generating sales leads or branding, we will design a strategy that will drive conversions. Together with your insights we will establish the best form of entry into your niche. I.e. Search, Mobile or Branding.
We have never believed in taking an expensive “shotgun approach”. Building successful campaigns takes research, experience and a generous dash of common-sense. We understand that a campaign is “alive” and had to be nurtured on a daily basis.
Already running a campaign?
– Having a sneaky suspicion that your campaign is not performing as best it can? This is nothing new to us. We analyse your campaign and identify how to improve it.
Only ever done traditional marketing?
– Contrary to popular belief, Print media will never die! Though some of our clients have seen the benefit & high ROI in digital advertising and migrated completely, others still continue but use digital advertising as a supplement to their current strategy.