One of the hallmarks of browser
based CRM software is that it can be used for both internet and intranet, making
the application accessible from any place at any time, thereby offering a
flexible business environment. Online software can be used for many functions
and business processes amongst CRM, Contract Management, Rental Management,
Document Management, Invoice Management etc.
Examples of such online modules can be found
The trick with online,
web-based, CRM is to provide a high quality user interface. Many web
based software products provide a despondent experience for many users,
especially compared to the common desktop applications. The end-user therefore
must have a modern professional and intuitive interface but with all the
features and benefits of traditional stand-alone applications.
In most cases an application runs on one dedicated server (either in the
local office network or remotely via internet), while typical workstations can
be located anywhere. Since all system output (business logic, interfaces and
functions) is delivered from the server in real-time, it makes the management
and maintenance of the application efficient and centralized, since local- or
remote workstations are not affected by changes to the application itself.
Every workstation can access the application immediately without any
installation, by simply using a modern web browser.
Almost all organizations will
sooner or later be subjected to changes in their IT infrastructure, either
through hardware upgrades, new installations, software patching or modification
in operating systems. In addition many companies want an environment that
interconnects with many different kinds of computers and devices.
To overcome operational interruptions regarding uptime, maintenance and
stability, a browser based application can be designed to work on any system
version and office environment and doesn't require any adjustments or tweaking
because of reliance to a specific platform. For this reason it is essential to
avoid tying functionalities to any particular OS or platform, and is therefore
not subjected to hardships if platforms are to be changed later.
Moreover it will minimize costs
and time to develop and deploy applications on multiple platforms. It is common
that many applications are supported only on one platform in order to reduce
the cost involved in supporting multiple platforms.
Moving to an online environment regarding online web based applications is
therefore easy and with less risk to your existing IT communications, network