SalesMotor - inquiries from the Internet
Xinergy Consulting Solutions
Internet Marketing, Internet Advertising, Sales Training
Not sure how good your results are with traditional advertising?
There is no simple way to assess how effective a traditional media campaign is in terms of generating new sales. The production costs are almost all up front, and the publication of a radio advert, magazine advertisement or insert costs the same, being based on the 'possible' audience rather than the exact audience. On top of which, you're paying to broadcast the advert or distribute the brochure, not for specific results. Maybe this is why Shumaker was so frustrated in the 1920's that "Only half of my advertising works, but I don't know which half." (That's because traditional media cannot accurately measure results.)
The biggest difference between traditional marketing and online search engine marketing the way SalesMotor does it is that you don't pay for the advertising at all. The advertising, the broadcasting of your adverts, is free. You just pay for the results - when somebody takes action. Google offers us a bunch of great tools to see if any specific product or service can get traction online. Given our current average results, we are converting people's Google searches into enquiries for your business, every month, and we can do this for a lot, lot less than a radio or other traditional advertising campaign can. Plus, if we can't, we won't cost you anything.
Click here to see the inquiries we are generating for our wide range of clients
, Internet Advertising
, Internet Marketing
, Sales Training