Country Meat Family Butcher & Deli
We have the privilegeto announce that our second venture with Country Meat Family Butcher & Deli has gotten underway and is due to be launched in Fourways towards the end of this year. DNA completed the first installation in Kroonstad earlier this year although the development process began almost a year ago. Within a month after its launch, Country Meat became the talking point of the town and has now become known to many outside of the Free State. Quickly it became evident that Country Meat should develop into a national brand and launch a second store in Gauteng.
The Clients Brief
A family butcher without the image & impression around current butchers and create a fresh new space which is inviting to its customers, that sells a variety of quality products, a space that encourages browsing whilst waiting on your meat order. Not only did DNA ensure that the clients objectives were met, their wishes fulfilled and their goals achieved as far as the interior design is concerned,we also came up with the name and branding.
This second store has a substantially bigger front of house footprint which allowed us the opportunity to add a few extra client benefits. One of these was a wrap around wine rack with a selection of quality wines to compliment any meal selection. The open visual appeal was further enhanced by using below eye level shelving design throughout the store. The double volume space allowed us to create an interesting floating ceiling detail with exposed areas and farm style trusses.Further complimentary extras included a deli to serve pre made hot foods,sandwiches, pies, cakes and a selection of both cold & hot beverages. A couple of coffee tables allow the customer to be seated, enjoy a snack or catch up on the news whilst waiting on his or her order.
This second store is currently under construction, so stay tuned for updates and the final production www.d-n-a.co.za