Tower Wraps Very Effective for Event Branding

Tower Wraps Very Effective for Event Branding from Printed Shadenet Solutions

By: Printed Shadenet Solutions  11-03-2009
Keywords: event sponsors, scaffolding wrap, sports event branding,

Tower wraps are being increasingly used to create significant brand awareness for corporate event sponsors.  The branding of towers in strategic positions can enhance the brand exposure for event sponsors at high traffic point during an event such as start tower wrap branding and finish tower wrap branding where there is a high concentration of spectators and most of the TV coverage.

Tower wraps can now be made easy for rigging and the event sponsors and event organisers can decide on the ideal method of fixing based in their risk profile.  More durable substrates such as printed shadenet and shade cloth can be used with less durable fixing methods so that in the event of strong winds, the towers don't blow over causing injury to spectators and participants.  Some event organisers prefer to use polyflag or polytwill or less durable substrates which will blow out in the case of extreme wind conditions as took place in the 2009 Argus Pick n Pay Cycle Tour.

Scaffolding towers are quick and easy to erect and scaffolding companies provide their services to a plan as a completely outsourced solution.  Printed Shadenet Solutions works with a number of these scaffolding companies contracted by event organisers.  Tower wraps traditionally come in 6m height x 2.5m width and 9m x 2.5m which, as you can see from the visual provide for good exposure that works with most company logos.

Printing on tower wraps is an important part of being seen.  A good contrast and simple, clear lettering is essential to make the brands stand out in the chaos and from a distance when shown on TV.  contrasting colours and lettering that is well spaced and crisp goes a long way to maximising sponsor coverage.

We will see increasing use of tower wraps as an ideal method of creating significant brand awareness for event sponsors, particularly start tower wraps and finish tower wraps and tower wraps strategically positioned at high exposure and TV coverage areas of events.  Contact Printed Shadenet Solutions for advice on the ideal configuration.

Keywords: event sponsors, scaffolding wrap, sports event branding, temporary event fencing,

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