Tower wraps are being increasingly used to
create significant brand awareness for corporate event sponsors. The
branding of towers in strategic positions can enhance the brand
exposure for event sponsors at high traffic point during an event such
as start tower wrap branding and finish tower wrap branding where there
is a high concentration of spectators and most of the TV coverage.
can now be made easy for rigging and the event sponsors and event
organisers can decide on the ideal method of fixing based in their risk
profile. More durable substrates such as printed shadenet and shade
cloth can be used with less durable fixing methods so that in the event
of strong winds, the towers don't blow over causing injury to
spectators and participants. Some event organisers prefer to use
polyflag or polytwill or less durable substrates which will blow out in
the case of extreme wind conditions as took place in the 2009 Argus
Pick n Pay Cycle Tour.
towers are quick and easy to erect and scaffolding companies provide
their services to a plan as a completely outsourced solution. Printed
Shadenet Solutions www.shadesolutions.co.za works with a number of these scaffolding companies
contracted by event organisers. Tower wraps traditionally come in 6m
height x 2.5m width and 9m x 2.5m which, as you can see from the visual
provide for good exposure that works with most company logos.
on tower wraps is an important part of being seen. A good contrast and
simple, clear lettering is essential to make the brands stand out in
the chaos and from a distance when shown on TV. contrasting colours
and lettering that is well spaced and crisp goes a long way to
maximising sponsor coverage.
We will see increasing use of tower
wraps as an ideal method of creating significant brand awareness for
event sponsors, particularly start tower wraps and finish tower wraps
and tower wraps strategically positioned at high exposure and TV
coverage areas of events. Contact Printed Shadenet Solutions for
advice on the ideal configuration.