Branding fan parks is a big part of the 2010
FIFA World Cup Soccer. fan parks are important because The World Cup
is approximately 15 times bigger than the 1995 Rugby World Cup. We are
expecting 30,000 media people alone Business travel will be disrupted
purely due to the movement of thousands of supporters. This is an
ideal place for deploying branded shadenet which can handle the extreme
South African weather conditions better than any other substrate.
reports that there could 220 000 long haul visitors, 180 000 visitors
from Africa and about 150 000 local supporters. Can you believe it that
for each game 100 000 travellers will need to fly, drive, catch a bus
or a train to visit the game which makes branding fan parks so
important fro 2010 sponsors. Branding of fan parks can be done with
printed shadenet economically and it is easy to rig. Shadenet can be
made to a specific height, colour and density depending on the
opaqueness needed by the organisers.
hear that 2 000 extra buses have been imported to transport supporters.
Supporters are expected to watch their team play every 3 or 4 days and
supporters whose teams are not paying on the day will go to fan parks
and take tours of the city they are in.
As regards branding fan parks,
they are located in the centre of the action so that spectators and the
public can view all the games or the ones of their choice. Now here's
something for free - the entrance to fan parks is free so they will
guarantee sponsors excellent exposure with spectators frequenting them
in large numbers. In Germany over 500 000 spectators pitched up at a
fan park to watch one game! Imagine 500 000 spectators experiencing
your brand on perimeter fencing and scaffolding towers.
Park Branding in the Western Cape will be seen at fan parks at The
Grand Parade, Somerset West Road, Stellenbosch, Bellville Velodrome,
Swartklip, Atlantis, Khayelitsha, Nomzamo Yethu (Hout Bay). Fan Parks
in Johannesburg available for fan park branding will apparently be at
Mary Fitzgerald Square in the Newton precinct, Soweto, Innes-Free Park
in Sandton, Walter Sisulu Square in Kliptown. Durban Fan Park
branding will be needed at The Durban Beach Front