Posters are an effective outdoor marketing medium
most commonly used by events management companies and companies of the
same nature to advertise events and other happenings.
The reason for this phenomenon is that posters are a
short lived outdoor marketing medium that has to grab the reader with
catchy photos and/or marketing slogans because they are usually viewed
on the pass by and not for intensive reading.
Posters are a great way to communicate with your target audience but the design and lay-out must be carefully thought through.
Posters most often only carry the most important information such as what, when and where the event is taking place. Posters
are usually printed in large fonts that are easily readable from a
distance and are cryptically written to ensure that the reader gets as
much of the important information as possible at a glance. For this
reason large photos or colorful captions are inserted to be able to
catch the reader's eye and keep it there long enough in order to
convey the entire message.
Professionally designed posters
can make the difference between a prospective client attending your
event, in many cases spend the money required for the entrance ticket
and even on consumables and curious available the evening.