The launch of the BEE label is contributing to a major change in behaviour amongst consumers. Until now, consumers had no way of knowing whether the product they were buying was from a good contributor to BEE or not.
The BEE Label is changing that. Now consumers can identify products from producers who are making a significant contribution to BEE and can make buying choices accordingly.
With the BEE Label, the landscape of consumerism has changed forever in the new South Africa. For the first time consumers can choose to support those producers who are making a an effort to promote sound economic transformation in this country.
Consumers creating change!