Personal Assistants, Secretaries & Senior Secrataries

By: LeMark Training and Development (Pty) Ltd  11-30-2012
Keywords: Secretaries, Personal Assistants, Office Managers

5-DAY SKILLS PROGRAMME FOR: PERSONAL ASSISTANTS, SECRETARIES & SENIOR SECRETARIES (NQF Level 5, 21 Credits, US: 12155, 335839,119472 & 12156) 8-12 April 2013 Next Dates: 8-12 July 2013 and 11-15 November 2013 Venue: Pretoria, CBD PROGRAMME OUTCOMES: The first two days of this skills programme will assist learners in developing basic Communication Skills as well as Effective Business English Skills - oral & written. Learners will gain an understanding of the basic principles of public relations as well as the relationship between public relationship and marketing. They will be introduced to the role of the Secretary or Personal Assistant in building the professional corporate identity and image of their company or department. The learner will also gain essential knowledge of and practical exposure to the various functions related to public relations and marketing, creates a research tool to determine market attitude and provide support, both practically and administratively to promotional efforts. BUSINESS WRITING SKILLS Getting to know the group and introduction to topic; Telegrams, faxes, business letters, memoranda and e-mail etiquette; Writing of business reports; Meetings: notices, agendas and minute taking. BUSINESS ENGLISH - ORAL & WRITTEN COMMUNICATION - Business English - oral & written communication; Oral communication: �1; Interviews, negotiations,�1; meetings, public speaking & telephone conversations; Written Communication: Aspects of English grammar, correct tense usage, subject-verb agreement; spelling rules & appropriate word usage; Common faults and word order. THE PA's AND SECRETARY’S ROLE IN POSITIONING THE ORGANISATION Defining public relations and the techniques implemented; Perception and reality and the impact of public relations; A case study to illustrate bad or ineffective perception management; Corporate identity and image: the role of the secretary; Opportunities and methods to positively position the organisation; A crisis situation and how to assist management: an overview of media relations. Module A: Participants will learn to: Have a better grasp of the basics of writing-grammar, spelling, punctuation and sentence structure, and the use of a dictionary; Practise the ability to write concisely and clearly, so that the reader will quickly grasp the message of the written material. (Use Plain Language); Learn the process of gathering material, putting it in a format that addresses the points under discussion, and bringing closure to the situation, through recommendations or subsequent steps; Develop an appropriate writing style and format for your letters, business cases, reports, memos, faxes, e-mails and meeting documents; Develop a writing style in keeping with that used by experienced writers. Module B: The outcomes and objectives for this module are to: Interact successfully in oral/signed communication; Use strategies that capture and retain the interest of an audience; Identify and respond to manipulative use of language. Module C: The outcomes and objectives for this module is: Identify and explain communication models; analyze, interpret, and apply communication processes; Assess results of communication actions and; Determine factors for achieving effective communication and minimising barriers to communication. Module D: The outcomes and objectives for this module are: By assisting in the marketing activities, contributes to the public relations or marketing effort of the organisation. Demonstrate an understanding of the relationship between public relations and Marketing and the role it plays positive image and identity of an organization; Assist in determining market attitude (customer attitude). Examine the effectiveness of promotions or service to clients. Perform administrative and support activities for a promotion which plays a role in ensuring the activity resulted in positive feedback for the organization. WHO SHOULD ATTEND? Office Professionals, e.g. Secretaries and Personal Assistants who wish to enhance and improve their Business English and gain a better understanding of their role in positioning their department or organisation, using Public Relations as a tool. PROGRAMME CONTENT/OUTLINE: BUSINESS ENGLISH - ORAL and WRITTEN COMMUNICATION Business English - oral & written communication (including understanding the basic communication process); Oral communication: Interviews, negotiations, meetings, public speaking and telephone conversations; Written Communication: Aspects of English grammar, correct tense usage, subject-verb agreement; spelling rules & appropriate word usage;�1; Common faults and word order; BUSINESS WRITING SKILLS Getting to know the group and introduction to topic; Telegrams, faxes, business letters, memoranda and e-mail etiquette; Writing of business reports; Meetings: notices, agendas and minute taking; THE PA's AND SECRETARY’S ROLE IN POSITIONING THE ORGANISATION Defining public relations and the techniques implemented;�1; Perception and reality and the impact of public relations; A case study to illustrate bad or ineffective perception management;�1; Corporate identity and image: the role of the secretary; Opportunities and methods to positively position the organisation; A crisis situation and how to assist management: an overview of media relations. UNIT STANDARDS: This programme is based on the following unit standard: Unit Standard Id: 12156 - Outcomes: Identify and explain communication models; Analyse, interpret, and apply communication processes; Assess results of communication actions and; Determine factors for achieving effective communication and minimising barriers to communication. Unit Standard Id: 119472 - Outcomes: Interact successfully in oral/signed communication; Use strategies that capture and retain the interest of an audience; Identify and respond to manipulative use of language; Unit Standard Id: 12155 - Outcomes: Identifying and responding to textual features specific to texts; recognising information explicitly stated in a text; Recalling from memory ideas and information explicitly stated in a text; Analysing, synthesising and organising information explicitly stated in a text; Using information explicitly stated in a text as well as his/her industry or sector knowledge,intuition and Personal experience as a basis for conjectures and hypotheses; making an evaluative judgment by comparing ideas presented in a text with external criteria from other Written or oral sources and own experience and knowledge of the business sector; Unit Standard Id: 335839 - Outcomes: Demonstrate an understanding of the relationship between public relations and marketing; Assist in determining market attitude; Examine the effectiveness of promotions; Perform administrative and support activities for a promotion; Assessment: Learners will have to prove their competence in applying the knowledge, skills and behaviour learnt during class exercises and group work. Each learner must submit a portfolio of evidence within a specific time-frame. Re-submissions: When a learner is found Not Yet Competent, they will be given one chance to resubmit, they will have 36 days (weekends & holidays included) to complete their PoE/Assignment. Should they not meet this deadline or if they are found Not Competent for the second time they will have to book, pay and attend the programme/course at their own expense. Certification: The attendance of the first day of class as well as a total minimum of 80% class attendance iscompulsory in order to be eligible to hand in your PoE/Assisgnment. After the successfulcompletion of this skills programme and the portfolio of evidence (PoE), learners will receive a certificate of competence. Alternatively learners will receive a certificate of attendance if they do not wish to hand in a portfolio of evidence. Rate: R 6780.00 per person (Inc VAT, lunch, refreshments & study material) Venue: Protea Hotel Capital, Pretoria. (07:45 for 08:00-16:30) Reference Number: Please use your invoice number Terms, Conditions & Disclaimer: • Admission conditions and cancellation policy applies. For full details contact LeMark Training & Development (Pty) Ltd (LeMark) or visit our web site: www.lemark.co.za. LeMark reserves the right to postpone/reschedule or cancel SCHEDULED skills programmes or courses should the number of bookings not justify the presentation of the event. The liability of LeMark in the event of a skills programme, seminar or course being cancelled will be limited to a refund of the event fees to the delegate. • An official booking form confirmation (LeMark Completed Registration Form) must be received from the Customer in order to reserve a place for all the LeMark Scheduled Training Programmes. • Prior to the receipt, acceptance and acknowledgement by LeMark of your confirmation/booking (registration form/s), you will not be deemed as booked. (Please refer to Booking Procedure and Confirmation Instructions). • It is the responsibility of the Customer to enquire should they not receive a confirmation from LeMark after they have submitted a registration form or payment for training. • We reserve the right to change the venue and the order of the presentation or if absolutely necessary to substitute a facilitator or presenter. • LeMark is ACCREDITED by the SERVICES SETA as an institution delivering quality education and training Provider. Entity Number: (0149)2010/002646/02 (was2001/025985/23). • Price and availability subject to change without notice, although we try to assure accuracy, LeMark cannot be responsible for typographical or photo error on our web site, electronic and printed material.

Keywords: LeMark Training & Development, Clubview, Centurion, courses, seta acredited,, Office Managers, Personal Assistants, Secretaries, Senior Secretaries,

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