An effective logo design
or brand mark forms the central foundation for any good
It's ability to distinctly and effectively represent a brand in every application is fundamental to the success of any logo design.
at Idea Power we believe a great logo's value can be measured in three key areas:
internal value (corporate culture)
Your brand's logo design
needs to represent a key aspect of the brand
itself, preferably on the value it brings to the market or the brand's promise
as its often referred to.
Essentially the logo needs to form a central mark
for staff to rally behind, a symbol
of a central value or aspiration to be something more. Think of the passion
certain sport emblems, or the pride garnished in a flag placed on the shoulder of a uniform, similarly as a part of a corporate identity,
ideally a logo should become
a symbol of pride for a brand's staff.
external value (correct positioning)
Thinking of the historically powerful logo designs such as the Adidas three stripes, the Nike tick, the IBM logotype or the Fedex arrow, it becomes clear that a great
logo needs to be memorable
and effectively distinguish
a brand from it's competitors in the eye of the viewer. In order to do this we believe a logo design
needs to have an individual visual personality
determined by the overall brand strategy and positioning statement.
application value (brand experience)
The points of interaction between brand and consumer are constantly evolving and a flexible and innovative brand identity is absolutely essential. As the logo design is the
of any effective identity the mark needs to be able to go everywhere the brand may need to.
While communications such as fax and post are not as prevalent as they once were, modern online and print applications still require simple, bold and legible logo design with the ability to lay claim to any item on behalf of the brand. Be it a shirt or outdoor sign, remains essential
in maximizing the ROI
on the identity. Therefore a logo design that is impractical in application not only results in higher application costs, but can also dilute the strategic effectiveness
of the identity to communicate on behalf of the brand.
Our methodology to logo design is simple, we don't design it simply to be a visually pleasing
symbol, nor do we see it in isolation. As mentioned before, we see a brand's logo
as an essential foundation to it's identity, therefore wherever possible we will engage in a brand identity analysis
with each logo design project.
Whether the enterprise is just starting up or looking to change focus, the analysis takes a strategic
view of the business, the market place, competitors and culture,
forming the compass to direct the logo design
and gauge it's effectiveness.
We have had 100% success
with every logo design
project where the analysis has been undertaken, therefore every logo design project where the client chooses to engage
us, with the
has a full satisfaction guarantee
attached to it.
To sum up our criteria:
- Logo design needs to symbolize a central brand value(s).
- Logo design needs to be simple, distinct, striking and memorable.
- Logo design needs to be flexible and easily applicable across multiple media.
compliments we have received for our logo design work
“We are really excited about the new logo design for the Disney Book Club. It blends in well with the overall Disney branding in the marketplace. We wanted the new
logo to be bold, playful and update the branding of the book club within the Disney rules and I think that Kyle and his team did a great job to achieve that.”
- Liesl Smit, Jacklin Enterprises.
“Since starting out working with Idea Power we have had loads of positive feedback about the minor yet significant change to our logo design..”
- Denton Goodford, Multisure.
“..The logo is beautiful and what I had visualised it to be. I loved the subtle innuendo and sleekness which permeates throughout the various brand elements.”
- Anthea Henderson, Kid-ease.
“..The identity from the logo design through to website now accurately reflects our modern, progressive vision of our business.”
- Patricia Rossouw, Global Treasury Solutions.
“..You grasp the concept of what a business needs very well and transform that into a terrific final product, whether it be a website, logo design or signage..”
- Dr Cliff Meyer, Treat-a-Pet.
“..Kyle I want to thank you for you insight and patience in working with me in creating this logo design. My eye's have been opened to your methodology and are
exceptionally pleased with the results.”
- Barbara Birungi, Amaktran.