needs to be more than an eye-catching design, it needs to align with the brand's
capturing the culture and promise of the brand, and ensuring it comes through in every communication. The key definition of corporate identity is the visual
representation of an organization's personality.
Inspired brand identity design is a balance
of an understanding the client's brand, the greater context of their market place and their culture with a
distinct visual language
to position them clearly in comparison with their competitors.
With every corporate identity
project, we undertake a detailed analysis of the brand identity which assists us in taking a strategic view of the
client's business, market place, competitors and culture. This analysis then forms the basis for drawing up the key communication and application objectives of
the brand identity design. This in turn, forms the measure by which the brand identity design is assessed. Every
brand identity design with this analysis has a full satisfaction guarantee
attached to it.
After the completion of the identity analysis and confirmation of the objectives
by the client, we undertake the creative process
brand identity design.
Typically we like to present the corporate identity design as a complete proposal, looking not only at the logo design
but also the full context of corporate
identity / brand identity application. In other words, how it appears in context. There is no limit to the number of these proposals yet we will limit the initial auantity
according to the size of the business, SME's normally 1 - 2 and larger enterprises 2 - 3 proposals.
the 3-step review
With each brand identity design proposal, we will explain the rationale behind the creative and how this relates to the key objectives
set out in the
corporate identity / brand identity
analysis. Typically the client will then assess the value of the creative proposals.
We suggest assessing the value of corporate identity / brand identity by gauging its ability in three key areas: