Corporate Identity / Brand Identity Revamp

By: Ideapower  11-11-2011
Keywords: Corporate Identity, Rebranding

Revamping your brand or corporate identity (rebranding) can be of strategic value for your business, it can signify a refreshed or up to date outlook on your industry, a significant refocusing of your services or products, or perhaps a change in ownership or structure.

Revamping a brand or corporate identity is an excellent opportunity to remake or reconfirm your brand promise to your clients, or perhaps redefine and clarify a promise that may have been diluted over time.

Re branding unlike a new identity does present far more risk as sending the incorrect message could be deterimental to the market share the company already has. Therefore a strategic approach is vital to the success of the rebranding exercise and gaining full value from the new identity.

  • Full brand identity analysis.
  • Determine the objectives of the rebranding.
  • Determine the equity of the current identity.
  • Move forward with creative work.

Keywords: Corporate Identity, Rebranding

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