Revamping your brand or corporate identity (rebranding) can be of strategic value for your business, it can signify a refreshed or up to date outlook on your industry,
a significant refocusing of your services or products, or perhaps a change in ownership or structure.
Revamping a brand or corporate identity is an excellent opportunity to remake or reconfirm your brand promise to your clients, or perhaps redefine and clarify a promise
that may have been diluted over time.
Re branding unlike a new identity does present far more risk as sending the incorrect message could be deterimental to the market share the company already has.
Therefore a strategic approach is vital to the success of the rebranding exercise and gaining full value from the new identity.
- Full brand identity analysis.
- Determine the objectives of the rebranding.
- Determine the equity of the current identity.
- Move forward with creative work.