The days of the amateur sportsperson are over. Athletes and sports personalities are now brands, which have to be managed carefully, through trials and triumphs, to ensure a constant flow of sporting and commercial opportunities.
Prosport International’s full service marketing department offers a completely integrated approach in building strong personal brands. From strategy through to execution, our expert marketers allow clients to get closer to their supporters and maintain brand awareness by managing fan bases, interacting with the press, creating relevant sales materials and increasing web and social media presence. Our experienced PR teams maximise our clients’ media exposure to ensure a constant top of mind presence with fans, teams and corporate brands.
The intense media scrutiny that is now a hallmark of professional sports can be a daunting environment for athletes, coaches and sports personalities. Prosport International also assists clients with media training, publicists and personal brand management planning to allow them to focus on doing what they do best – achieving superior results on the field.