Prosport International - Commercial opportunities

By: Prosportinternational  11-11-2011
Keywords: Sports, Athletes, Commercial Opportunities

As sport has become a business, so must commercial opportunities be created, developed and leveraged for athletes, brands and corporate clients alike. Prosport International offers comprehensive commercial management for its clients on both sides of the value chain.

Image rights

Image rights are a valuable and important revenue-generating asset for the athlete and sports personality. Prosport International advises clients on their legal image rights within their specific field and maximises opportunities through negotiation where rights are available.

Sponsorship and endorsement management

The age of the sports celebrity endorsement has existed for decades, and is firmly entrenched as one of marketing’s most potent tools. Through Prosport International’s unique Athlete Brand Matching Platform™, athlete personality profiles are matched against the personality profiles of top brands to determine the most accurate brand fit. This ensures long-term, mutually beneficial endorsement and sponsorship opportunities between the right brand and sports personality and avoids some of the misguided brand-athlete associations that can actually harm the brand prospects of each.

This process allows corporate brands to leverage athletes as brand ambassadors to reinforce brand positioning, build brand awareness, increase sales and create differentiation in the marketplace.

Prosport International has spent significant time and effort in developing relationships with top brand houses and their agencies, in order to ensure a constant stream of endorsement opportunities for its entire range of clients, from the elite athletes to the emerging stars of tomorrow. Our sales teams proactively seek to connect a player’s fan base to that of a corporate client, creating synergy between the two customer bases and adding value to both.

Appearances and speaking engagements

Prosport International represents some of the world’s most sought-after sports personalities and speakers, who regularly acts as MCs and motivational speakers, and attend Q&A sessions. These include international sports legends like Graeme Smith, Sean Fitzpatrick, Jake White and Nick Mallet, who are able to deliver messages on a range of current affairs and leadership topics. Prosport International also sources and manages appearance opportunities for our clients.

Keywords: Athletes, Commercial Opportunities, Sports

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