South Africans are rapidly adapting to a modern lifestyle and exposed to millions of complex data daily. Thus in order to deliver clear and precise communication the design process needs to ensure information is easy to find, simple to use, and of course understandable.
Design thinking enables one to establish unique and original visual identities that serves to visually inform, direct, explain, describe and educate people to persuade and change peoples perceptions, actions and behaviors in order to achieve a desirable
outcome that is beneficial to both parties involved.
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