SMS & E-Mail Marketing

SMS & E-Mail Marketing from Core Consulting

By: Core Consulting  02-04-2014
Keywords: Internet Marketing, email marketing, Bulk SMS

Opt-in email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages. 1. Email Marketing Has a Wide Reach Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments. 2. Email Marketing Excels in Return-on-Investment Email marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic. 3. Email Marketing Improves Brand Awareness and Customer Relations Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations. 4. Email Marketing Is Measurable Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results. 5. Email Marketing Can Be Highly Customized Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by postal code, gender or income. Unquestionably, the advent of smartphones and tablets has delivered what are now the most powerful tools in the marketing arsenal of many small businesses. Correspondingly, the value of SMS marketing has become equally as apparent. 1. Your message will be read in minutes With a 90% (or better) average open rate, text messages are far more effective than email notifications when communicating with customers, particularly when time is of the essence. Most text messages are read in fewer than 5 minutes after they’ve been received. As a result, you can count on text messaging to effectively deliver short, time sensitive communications, appointment alerts, or expiring promotional offers. 2. SMS marketing builds brand loyalty Studies show that nearly three-quarters of smartphone users are now interested in loyalty programs accessible from their handsets. Since 95% of all mobile phones now have SMS capabilities, it’s understandable why so many businesses now view SMS marketing as being perfectly suited for engaging customers with loyalty program offers, rewards updates, or other relevant account details. 3. SMS marketing is surprisingly easy According to mobileStorm, a veteran industry-leading provider of email, mobile, and social communication tools, small businesses can quickly, easily, and economically implement mobile campaigns and “spin their database into gold.” With the right tools in place, anyone familiar with the basics of small business marketing is capable of orchestrating an effective SMS campaign. 4. SMS marketing is shockingly affordable Compared to some of the relatively exorbitant expenditures that quickly erode marketing budgets often without a clear and inspiring ROI, a typical small business can plan and carry out an SMS marketing campaign for a fraction of the price tag that corresponds to other marketing efforts. 5. SMS marketing is targeted marketing at its best The new age of device targeting has allowed marketers to reach mobile users via SMS with campaigns tailored specifically to a variety of interests and needs. With message relevance deemed critical to the effectiveness of a campaign, the availability and affordability of quality SMS marketing services have allowed businesses, entrepreneurs, and advertisers of all sizes to equally capitalize on this powerful resource.

Keywords: Bulk SMS, email marketing, Internet Marketing, Sms Gateway, SMS Marketing, Sms Messaging

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