Presentations | Graeme Codrington - speaker, author, facilitator, futurist

By: Graeme Codrington  11-11-2011
Keywords: Marketing

Graeme is one of the world’s top-rated expert speakers. He speaks and facilitates at over 100 conferences, strategy sessions and meetings, averaging about 20 countries and 100,000 delegates every year.

“This was one of the best sessions we’ve had in the last 5 years. Graeme did a fabulous job presenting
important information in a very entertaining way. It was absolutely fantastic!”
Stephanie Porter, Director: Customer Programs, Amdocs Marketing Group

Graeme’s other presentations are focused on the implications and applications of “The TIDES of change”. Each of the five trends can be dealt with in more detail, and there are key implications for leaders, people management and connecting with customers. The other presentations and programmes are all designed as stand alone products, so that they can be used either on their own, or as part of a larger, extended programme.

Headline Summaries:

The TIDES of Change – five disruptive forces shaping the new world of work

We live in turbulent times. The economic downturn of the past few years has been more than a financial crisis. As we slowly emerge from recession over the next few years, we will discover that political, corporate, social and personal rules for success and failure have all been rewritten. To survive and thrive in these uncertain times, it is essential that your whole team has an understanding of the forces that are reshaping your industry’s landscape. Based on detailed research into macro-economic, political and social trends, this programme will help you do just that – by focusing on five key disruptive forces that are going to change the way we live and work in the next decade. The five forces are: Technology, Institutional change, Demographics, the Environment and shifting Societal values. These are the T.I.D.E.S. of change. A guaranteed paradigm shaker, this powerful presentation or workshop overviews each of the trends, providing gripping examples, insightful case studies and powerful implications tailored for your business.

Bridging the Digital Divide: Navigating the information economy in a new world of work

We live and work in a fast moving world flooded with information – it’s not only faster but also more complex and more interconnected than ever before. The biggest revolution we face in the next decade is a shift in how we deal with information, and most companies are battling to keep up. Yet, today’s young people treat all of this as normal, and use multiple technologies to help them easily navigate this information-rich economy. Your success in the next few years depends on your understanding and ability to bridge the digital divides. This session will show you how information technology will revolutionise your business, and your life. Use it to connect more effectively with your younger, talented staff and customers. And ensure that you and your team are ready to make the most of the new world of work.

Beyond the Hype: Using Social Media to Connect, Engage, and Transform Your Business

The biggest revolution we face in the next decade is a shift in how we deal with information. It has the potential to change how we buy, how we sell, our advertising and marketing, how we communicate, how we manage and lead and how we organise ourselves. The current rise of social media is just the beginning, and companies are only just starting to engage effectively with the significance of this new technology. What people want now is a way to engage with you – not just listen to you. As customers they want websites that allow interaction – they want you to listen to them, not just shout messages at them. They are drawn to organisations that offer transparency and engagement. As staff, they use their computers (and smart phones) not just for work, but as integral ways of managing their lives, and they want to be able to connect with colleagues and bosses in more immediate ways. This programme explains the drivers behind this shift towards social media, proving that it is more than mere hype and outlining key principles to follow in order to use social media more effectively in your organisation. By using a wealth of case studies, the programme provides real life examples of how companies are successfully using social media to enhance their businesses and grow their influence in their markets. This programme aims to go “beyond the hype” of social media and new technology, and provide both practical and strategic insights into how you can leverage the true power of social media to connect, engage, disrupt (if you want to) and transform your business.

Mind the Gap: Understand and get the most out of different generations

This multi-media, humour-filled presentation or workshop looks at why people younger and older than yourself see the world in such different ways, and how a generation gap influences attitudes and behaviours. You’ll discover how value systems are developed and how these influence the way we act and react to the world around us. By understanding the impact of different generations, inside and outside your organisation, you can improve customer relationships, and the productivity and interactions of your teams. Understand what shaped and formed Boomers, Gen Xers and Gen Y, and why younger and older people – staff, customers, family and friends – have such different expectations and approaches to life, leadership, work and relationships.

By the end of the session, participants will: understand WHY younger and older generations think and act differently; know HOW to connect more appropriately to the underlying values that drive attitudes and behaviour of different generations; be more confident in their approach to younger and older staff and customers; have numerous practical ideas of WHAT to do to improve inter-generational connections, specifically relating to people strategy, sales and marketing; and have the ability and resources to take generational understanding back to the office and empower staff and leaders to understand and apply these insights. The session will can also be used to show participants how to apply generational theory to improve the effectiveness of multinational and multicultural teams, and the leaders who must lead and manage them.

We have a number of specialist presentations and frameworks based on generational theory, including:

  • Prime Time: How the Baby Boomers plan to retire – Boomers are set to revolutionise “life after 60″ and with it launch a new stage of life that has not existed before. This “silver market” is a golden opportunity – internally and externally in organisations. Discover the three ways in which Boomers will handle their elder years: they will retyre, rewire or refire. This has profound implications for organisational design, strategy and marketing.

Managing Generation Y: the secrets to getting the most out of your youngest employees

There is a growing disconnect between the worldviews, expectations and career aspirations of the Baby Boomers (who fill most of the current top management positions in organisations) and Generation Y (born in the 1990s and 2000s, they are the workforce of the future). This new generation requires new approaches in recruitment, management, motivation, teamwork and more. It’s not about pandering to their every whim, it’s about helping them to make their best contribution to your organisation. It’s about meeting the challenges and expectations of the Gen Y workforce.

This presentation or workshop examines the Gen Y mindset, including attitudes and approaches to lifestyles and careers. It looks at key demographics from around the world and how those impact you in your region, and why current employment templates clash with Gen Y aspirations. We’ll explain why Gen Y thinks and acts as they do, and how they’re driving key workforce and career trends. You’ll discover what appeals to them and see case studies of organisations that are moving with the times and doing the right things, including practical tips to recruit, retain, and get the most out of the right talent.

How to think like a futurist: and why it is the key to your business and personal success in today’s fast moving world

Go “behind the scenes” of the work and insights of a futurist. This workshop will share the four key steps required to scan the horizon of your industry and company’s marketplace, and show you how to spot the trends, cycles, patterns and systems that will impact you in the near future. Using a number of case studies from TomorrowToday’s work with top international companies, we will illustrate the value of watching the future, especially in a world characterised by change and uncertainty. You’ll leave inspired to spend just a little bit of time every day lifting your eyes from your day to day activities, and watching the horizon of your work and career. And by doing so, you’ll feel more confident to face the turbulence of the times we live in.

The Talent Reboot: Building a talented company full of talented individuals

Is it still appropriate to talk of a “war for talent”? Talent management is still crucial for business success, but the current focus and direction needs to change. The new talent focus needs to shift from individual talent to creating talented companies. Talented companies focus on having the right systems, procedures, values and supportive culture and their focus is on making the star system before they make star players. This session explores how a number of companies are getting this right and what talent themselves can do to maximise the opportunities for themselves and their company.

Developing a global mindset: an essential leadership capability for success in an increasingly diverse and uncertain world

Probably the single most important skill that managers in multinational organisations is a global mindset. The ability to see the world through other people’s eyes is critical to success in an increasingly diverse and globalised world. This presentation or workshop explores this issue with both head and heart, helping participants engage with a world that appears strange, weird and wrong.

The Enneagram: Personality profiling

The Enneagram is a personality system based on understanding the underlying motivational drivers of people’s behaviours. The Enneagram is mainly a diagnostic tool of one’s emotional outlook on life, focused on the core reasons that people act and react as they do. It is useful as a guide to how other people see the world differently. TomorrowToday recommends the Enneagram as a tool for team dynamics, leadership development, sales growth and customer service improvement.

Future-Proof Your Child: Understand why the world has changed, and how to respond as a parent of young children

Based on Graeme’s 2008 book of the same name, this presentation or workshop would be ideal as a “work life balance” focused session at a conference. More information is available on request.


“Graeme’s talks are always inspiring and thought-provoking; his topic is well-researched and the message, although serious, is delivered in a humorous and informal manner. His presentations are always extremely well received by our audiences and his talks have certainly had a favourable impact on the way in which we conduct business. It is a pleasure to work with Dr Codrington and his professionalism (on and off the stage), together with his values, result in a wonderful working relationship. I can highly recommend him as a speaker.”
Allen Swiegers, Chief Operating Officer, Deloitte, Southern Africa

Keywords: Marketing

Other products and services from Graeme Codrington

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Workshops | Graeme Codrington - speaker, author, facilitator, futurist

Our fun and humorous presentations show people the bigger picture and our workshops create an informal and unthreatening atmosphere from which innovative ideas flow in a facilitated workshop session. So impressed have we been with your delivery that the second round of budget approval was made by the board without hesitation. We have experienced immediate value and benefits from ‘raising our game’. Thank you for your outstanding work.


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Facilitation | Graeme Codrington - speaker, author, facilitator, futurist

Whether you need someone to manage the continuity as a master of ceremonies at your event or conference, or an expert outsider to facilitate your next strategy session or workshop, Graeme is available to assist you and your team achieve the outcomes from your next session.


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TomorrowToday | Graeme Codrington - speaker, author, facilitator, futurist

We also partner with consultants and trainers who are able to apply our frameworks in very practical ways when our clients request that we help them implement what we have been presenting and workshopping with them. It remains an innovation in the speaking world – a company of experts who not only collaborate in developing new frameworks, presentations and workshops, but also act as substitutes for each other.