Working closely with the fabric
houses, we develop new and exciting products with finishes
which mean more fashionability and durability
for the end product. Through these new developments we are
able to offer very different washes including vintage, line
washes, sandblasting, whiskering, destroyer, paintbrush,
antique, acid, and desert washes.
In our extensive travel to the fashion capitals of the world,
Generation Clothing researches and keeps updated on developing
trends in Fabrics, Prints and styling ideas. With this constant
flow of product ideas, along with our own team of designers,
we are able to develop styles, prints and fabrics that work
for the diverse South African climate and culture and combining
this exciting multicultural influence of Africa together
with the information and direction from the overseas market
we develop unique and exciting product for the export market.