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By: Fore Good  11-11-2011
Keywords: Marketing, Merchandising

One of Fore Good's key differentiators is its continued investment in the consumer packaged goods value chain. The following companies service Fore Good's own exclusive agencies in addition to major multi-national and local companies.

Fore Good Trading, Marketing & Merchandising

Fore Good is a full service distribution and marketing business managing brands from plant to shopper across all channels.

Sales and Merchandising Harding Group

The Harding Group has vast expertise within the retail, wholesale and general trade arena. The company provides local and international manufacturers the opportunity to outsource trade marketing, field sales, merchandising & supply chain functions in addition to ensuring consistent volume & profit growth. The Harding Group's expertise spans 40 years in the FMCG industry and over 25 years Trade Marketing and Key Accounts.

The National Pharmacy Agency FG Knights Network Field Marketing Marketing ForeBrands

ForeBrands integrated marketing services group. Its subsidiaries include XP² (in-and-out-of-store experiential), ForeShare (Channel & Shopper Marketing and Category Management), Livewired (PR), Twique Digital (Social Media, Mobile and Online) and 00h12 (Advertising and Design). ForeBrands has built its reputation by delivering highly succinct and creative campaigns backed by true cohesion which deliver increased revenue and profits. This approach has seen ForeBrands win numerous local and international awards and work done shared as best-in-class with peers overseas. ForeBrands continually invests in proprietary technology to increase turnaround and bring down costs. The group fosters lasting partnerships with its customers and engages throughout the entire marketing cycle offering customised, long-term, integrated marketing solutions tailored to a brand's specific needs.


With over 70% of purchase decisions at shelf, ForeShare provides brands with an integrated shopper marketing approach tapping into shopper behaviour that delivers a competitive advantage in store across various store types. ForeShare prides itself on being an extension of the brand team by focusing on the following process:

  • Defining the channels that the manufacturer operates in based on shopper intelligence and customer characteristics.
  • Develop a comprehensive understanding of the shoppers functional and emotional needs based on Shopper Insights
  • The above leads to developing Channel Blue Prints, strategies and activation plans which form the corners stone of your Category Management process with retailers.
  • Foreshare's goal is for our clients to profit from every sales occasion.

XPsquared is a leading experiential company centred on objective-driven, engaging, memorable and creative in-and-out-of-store activations that deliver exponential return on marketing investment. Ideasphere has one ethos - execution excellence. Driven by our continued investment in proprietary technology and systems, we are able to streamline representation, automate activation schedules, track our ambassadors and monitor campaign performance - real time. Our touch points include centre courts, stores, road shows, campuses, launches, forecourts, blitz activity, flash mobs and more.


Livewired is a multi-award winning, strategic public relations company driven by a team who ignite companies, brands and people through high-impact communication strategies and campaigns. Its integrated approach ensures that Public Relations complements the entire marketing mix, which in turn move amplifies awareness, achieves higher impact and delivers exponential return. Our smart, passionate and experienced team immerses itself in this approach. Our services include publicity, content generation, media relations, profiling, digital PR/social media, brand activations, event management, internal communications and advocacy.

Twique Digital International Operations
  • Fore Good Geneva
  • Fore Good Tel Aviv
  • Technology
  • Succera
  • Infinomatix

Keywords: Marketing, Merchandising

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