everfresh News

By: Everfresh  11-11-2011


Maritzburgers now have a brand new fresh food experience to indulge in. The highly successful Durban brand, Everfresh has opened a world-class food store in Victoria Centre, off Victoria Road.
Everfresh is an idependent, family-run business with a heavy accent on family values, old corner-store service and friendliness. The Everfresh stores have also become well-known for having the widest range of local and imported foods, and if they don’t have it … they’ll find it for you!

This difference, backed up by consistently high quality standards, has proved to be a big hit with the Durban public and the chain has grown to eight stores stretching from Ballito to Hillcrest, making it  the largest regional retail food store brand in KwaZulu-Natal.

All the shops are run on the same successful principles and the group prides itself on several factors which shoppers have identified as setting ‘Everfresh’ apart from any of the bigger competitors.

  • The freshest quality food, be it fresh produce, bakery, butchery, deli or dairy
  • An extraordinary range of fresh produce from the basics to the exotic such as persimmons, kumquat and truffle oil. If Everfresh don’t stock it, they will do their very best to get it for you
  • Highly competitive pricing, built on buying direct from farmers, the market and suppliers, and supplying straight to the customer
  • A shopping experience that harps back to the great days of corner stores where ‘old fashioned’ service and friendliness were the order of the day
  • Friendly management and staff who are highly knowledgeable and passionate about food

Local brothers, Bruce and Darrell Lourens who are opening the Pietermaritzburg store bring with them 10 years of experience in food retail as well as the drive and enthusiasm to make Everfresh a great success in Pietermaritzburg. “We  watched the growth of ‘Everfresh’ in the Durban area and realised that what makes it so successful there will suit the people of Pietermartizburg down to a tee”, says Darrell.  “We live and work in Pietermaritzburg and believe we know what Maritzburgers want. We have found it in the ‘Everfresh’ format.”

So, if it is a totally new Fresh Food Shopping Experience you are looking for – a wide range of the freshest quality food at competitive prices with knowledgeable, friendly service – get down to Victoria Centre off Victoria Road for the exciting opening today! Bruce and Darrell will be there to greet you and welcome you with fantastic opening specials.

Contact Bruce / Darrell Lourens - 083 456 2427 / 082 922 7177 / 033-342 0145 for more information.

Contact Everfresh

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