Keyword Research - We will explore what keywords will pull in qualified traffic, how many searches these keywords/terms get on a monthly basis; we’ll look at keyword densities, keyword difficulty, renewing content and more. We will then suggest ways to implement these strategies into your web pages.
Competitor Analysis - We will identify your top competitors, enabling you to view and compare website statistics, know what your competitors are doing so that you always one step ahead when it comes to industry news, latest technology and better service.
Usability - Improving the way visitors navigate through your website is very important if you want your visitors to enjoy their experience, here we look at and improvise on call-to-action factors that will make a visit to your website a pleasant one whilst also increasing the conversion rate from visitors to customers, ultimately increasing your ROI.
Link Building - Having quality links to your website will greatly improve your ranking, our link building campaign will comprise of optimised links being submitted to industry specific directories, search directories, authority sites of high page rank and more . If you are interested in starting a serious link building campaign involving a budget for paid linking then contact us to discuss this option is greater detail.
XML Sitemaps - Firstly we will create an xml sitemap for Google and Yahoo! and submit them on a regularly basis, based on how often content is changed.
Social Media Optimization - Having a presence in online communities is necessary for any business wanting online success. We will create and manage online profiles in top social media websites: Facebook, Twitter, MySpace, Tagged and more. We will also monitor brand awareness online, comment on industry forums, blogs and related authority websites regularly.
Reporting - EASEO provides our clients with a detailed report showing all improvements made in all areas, competitor analysis, SERP (search engine ranking pages) rankings for targeted keywords, analytics data, industry news and more, on a monthly basis.